6 research outputs found
TELEVISION'S NEW TECHNOLOGY: HARDWARE PLUS SOFTWARE EQUAL SEGMENTATION RESEARCH
- Publication venue
- 'Emerald'
- Publication date
- Field of study
No full textGetting a Life: Homo Ludens as Postmodern Identity
- Author
- Publication venue
- 'The Haworth Press'
- Publication date
- Field of study
No full textA Meta-Analysis of Studies on the Determinants of Standardization and Localization of International Marketing and Advertising Strategies
- Author
- Agres Stuart J.
- Al-Olayan Fahad S.
- Andrews Craig J.
- Aulakh Preet S.
- Belch George E.
- Berkowitz Eric N.
- Berry Jon
- Birch Dawn
- Bond Michael H.
- Buzzell Robert D.
- Cervellon Marie-Cecile
- Chandra Aruna
- Chang-Hoan Cho
- Cohen Jacob
- Cooper Harris M.
- Czinkota Michael R.
- D'Antin P.
- Das Ranjan
- Domzal Teresa J.
- Douglas Susan P.
- Douglas Susan P.
- Doz Y.
- Duncan Tom
- Eger John
- Elinder Erick
- Ferley Stephen
- Glass Gene V.
- Glass Gene V.
- Harvey Michael G.
- Hedges L. V.
- Henzler Herbert
- Herbig Paul A.
- Hill John S.
- Hofstede Geert
- Hong Jae W.
- Hongsik John Cheon
- Huang Ming-Hui
- Hunter J. E.
- Ji Mindy F.
- John Sutherland
- Kanso Ali
- Keller Kevin Lane
- Levitt T.
- Lin Carolyn A.
- Lipman Joanne
- Lutz Richard J.
- Moon Young Sook
- Muehling Darrel D.
- Mueller Barbara
- Nowakoski Christopher
- Perlmutter Howard
- Picard Jacques
- Porter Michael E.
- Poynter Thomas A.
- Prahalad C. K.
- Quelch John A.
- Quelch John A.
- Ramaprasad J.
- Robertson Richard D.
- Robinson Richard D.
- Rosenthal
- Rosenthal Robert
- Russell Thomas
- Schramm Wilbur
- Shannon Claude E.
- Shoham Aviv
- Sim A. B.
- Suls Jerry
- Szymanski David M.
- Tansey Richard
- Taylor Charles R.
- Terpstra Vern
- Tinnin David B.
- Triandis Harry C.
- Usunier Jean-Claude
- Vardar N.
- Wells William
- Whitelock Jeryl
- Wolf F. M.
- Yin Jiafei
- Publication venue
- 'The Haworth Press'
- Publication date
- Field of study
No full textExploring Life Themes and Myths in Alcohol Advertisements through a Meaning-Based Model of Advertising Experiences
- Author
- Andrews Craig J.
- Andrews Craig J.
- Atkin Charles K.
- Atkin Charles K.
- Bataille Georges
- Belk Russell
- Berger Arthur Asa
- Betty J. Parker
- Blane H. T.
- Bozinoff Lorne
- Breed W.
- Bruun K.
- Caillat Zahna
- Campbell Joseph
- CASA Commission on Substance Abuse at Colleges and Universities
- Cohen Joel
- Csikszentmihalyi Mihaly
- Denzin Norman K.
- Denzin Norman K.
- Domzal Teresa J.
- Duffy Martyn
- Duffy Martyn
- Elliott Stuart
- Faber Ronald J.
- Falk Pasi
- Fish Stanley
- Fisher Joseph C.
- Fueroghne Dean K.
- Galbraith John K.
- Gonzalez Gerardo
- Gordon Wendy
- Gorn Gerald J.
- Grube Joel W.
- Hirschman Elizabeth C.
- Hirschman Elizabeth C.
- Holland Norman
- Johnston L.
- Join Together
- Krugman Herbert E.
- Krugman Herbert E.
- Lannon Judie
- Lastovicka John L.
- Levy Sidney J.
- Levy Sidney J.
- Leymore Varda Langholz
- Lincoln Yvonna S.
- Little Brian R.
- Marx Karl
- Mazis Michael B.
- Mazis Michael B.
- McCracken Grant
- McCracken Grant
- McCracken Grant
- Mick David
- Mick David
- Mick David
- Miles Matthew B.
- Ornstein Stanley I.
- Parker Richard
- Patterson Larry T.
- Peter Paul J.
- Petty Richard E.
- Pollay Richard W.
- Postman Neil
- Puto Christopher P.
- Randazzo Sal
- Rook Dennis W.
- Rose Lewis
- Russo Edward J.
- Schouten John W.
- Scott Linda
- Scott Linda
- Secretary of Health and Human Services
- Sherry John
- Sherry John
- Smart Reginald G.
- Smith Brewster M.
- Solomon Michael R.
- Spiggle Susan
- Strate Lance
- Strickland Donald E.
- Strickland Donald E.
- Thompson Craig J.
- Thorson Esther
- Treise Deborah M.
- U.S. Department of Education
- Wallendorf Melanie
- Waxer P. H.
- Wechsler Henry
- Weinberg R.
- Weitzman Eben A.
- Wells William D.
- White Helene Raskin
- Williamson Judith
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
No full textCultural Values Reflected in Theme and Execution: A Comparative Study of U.S. and Korean Television Commercials
- Author
- Albers-Miller Nancy
- Alden Dana L.
- Belk Russell W.
- Biswas Abhijit
- Boddewyn J. J.
- Bongjin Cho
- Buzzell Robert D.
- Callout Zahna
- Chang Kyu Yeol
- Cheng Hong
- Chinese Cultural Connection
- Cutler Bob D.
- Dale R.
- Dale R.
- David K.
- Domzal Teresa J.
- Duncan Tom
- Fredric Kropp
- Graham John L.
- Gregory Gary D.
- Gudykunst William B.
- Hall Edward T.
- Han Sang Pil
- Harris Greg
- Henry Walter A.
- Hofstede Geert
- Hofstede Geert
- Hong J. W.
- Hornik Jacob
- James W. Gentry
- James William L.
- Johansson Johny K.
- Kagitcibasi C.
- Kaplan Stuart Jay
- Kashima Yoshihisa
- Kassarjian Harold H.
- Killough James
- Kluckhohn Clyde
- Kluckhohn Clyde
- Kluckhohn Florence Rockwood
- Ko Gary
- Kroeker A. L.
- Lin Carolyn A.
- Madden Charles S.
- Marquez F. T.
- McCarty John A.
- Mezei L.
- Miracle Gordon E.
- Moon Young Sook
- Mueller Barbara
- Mueller Barbara
- Mueller Barbara
- Nevett Terence
- Nunnally Jum C.
- Onkvisit Sak
- Pollay Richard
- Pollay Richard W.
- Pollay Richard W.
- Ramaprasad Jyotika
- Roth Martin
- Schneider Benjamin
- Schwartz Shalom H.
- Shavitt Sharon
- Singelis Theodore M.
- Speece Mark N.
- Sunkyu Jun
- Tai Susan H. C.
- Taylor Charles R.
- Taylor Charles R.
- Triandis Harry C.
- Triandis Harry C.
- Trompenaars Fons
- Up Kwon
- Walters Peter G. P.
- Wilcox Julie S.
- Wilson Dale R.
- Yau Oliver H. M.
- Yum June-Ock
- Zandpour Fred
- Zhang Yong
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
No full textNegotiating Chinese Identities through Readings of Global and Local Advertising Appeals
- Author
- &apos
- Steve Veen
- A Firat
- Ackbar Abbas
- Aihwa Ong
- Alain D&apos
- Alan K K Chan
- Alan M Klein
- Alan T Shao
- Anders Linde-Laursen
- Ann Cvetkovich
- Anthropology
- Arjun Appadurai
- Arjun Appadurai
- Arun Pereira
- Associates Hill
- B W Brown
- Baiyi Xu
- Barbara B Stern
- Barbara B Stern
- Barbara Mueller
- Beijing
- Benjamin R Barber
- Betsy Reed
- Bing Zhang
- Bob D Cutler
- Brian Moeran
- C Goodrum
- Carl Crow
- Carlton Benson
- Carol Stepanchuk
- Claire Wilson
- Colleen Cohen
- Craig J Thompson
- Dana L Alden
- Daniel Miller
- David Harvey
- David K Tse
- David K Tse
- David Mick
- David Mick
- David Wu
- Deborah S Davis
- Dru C Gladney
- Edward F Mcquarrie
- Elizabeth C Hirschman
- Elizabeth C Hirschman
- Eric Michaels
- Erika D Rappaport
- Eugene Anderson
- Frances Wood
- Frederick J Simoons
- Gan Wang
- Geng Cui
- Giana M Eckhardt
- Gidwin C Chu
- Grant Mccracken
- G�liz Ger
- H C Hu
- Hanchao Lu
- Hannah Beech
- Hilary Chura
- Hong Cheng
- Hong Cheng
- Hong Cheng
- Hong Cheng
- Jacob Jacoby
- James Chadwick
- James P Neelankavil
- James Watson
- Jiafei Yin
- Jian Wang
- Jian Wang
- Jianying Zha
- Jill Klein
- Jinhao Hong
- John F Sherry
- Juliann Sivulka
- Kara K W Chan
- Katherine Sender
- Kathleen Doran
- Kathy Peiss
- Kenneth B Clark
- Kenneth B Clark
- Kenneth B Clark
- Koichi Iwabuchi
- Leo Lee
- Leo Lee
- Leslie Sklair
- Linda Scott
- Linda Scott
- Lise Skov
- London: John Murray
- Manuel Castells
- Marc Auge
- Marie-Claire Berg�re
- Marieke Demooij
- Mary Brannen
- Mayfair Yang
- Michael Bond
- Michael S Latour
- Michael Storper
- Michel Maffesoli
- Mike Featherstone
- Millie Creighton
- Millie Creighton
- Morris Massey
- N G Papadopolos
- Nan NMI2 Zhou
- Nan Zhou
- Nancy Rosenberger
- Nancy Y Wong
- Orrin Klapp
- Paul Heelas
- Perry Johannsson
- Peter Stearns
- Praeger
- R Atwan
- Rajeev Batra
- Ram Jan
- Richard Wilk
- Russell W Belk
- Russell W Belk
- Russell W Belk
- Russell W Belk
- Russell W Belk
- Russell W. Belk
- Ruth Lumb
- Seth Mydans
- Shaun Moores
- Sherman Cochran
- Sherman Cochran
- Stephanie O=donohoe
- Stephanie Thompson
- Steven Kemper
- Subir Bandyopadhay
- Sunil Erevelles
- Susan H C Tai
- S�ren Askegaard
- Tamar Liebes
- Teresa Domzal
- Thomas L Friedman
- Timothy Burke
- Trish Saywell
- Ulf Hannerz
- Wan
- Wen-Hsin Yeh
- Wilbur Zelinsky
- William Echikson
- Xiaobo Wu
- Xin Zhao
- Xinshu Zhao
- Yongju Liu
- Yue Huang
- Yun-Ying Wang
- Zhaiman Wang
- Zygmunt Bauman
- Publication venue
- 'Elsevier BV'
- Publication date
- 01/01/2003
- Field of study
No full text
