Assessing Tourist Revisit Intention through the Sports and Recreational Services Offered

Background: Sports and recreational tourism are forms of tourism that imply active involvement of tourists in various sports activities during their vacation, and it can be said that the main motive of such a vacation is a sport. Objectives: This research aimed to determine the relationship between sports and recreational activities and tourist satisfaction based on the questionnaire related to the behaviour and satisfaction of tourists during their stay in Montenegro. Methods/Approach: Regression analysis has been conducted in order to assess the interaction between sport-recreational activities and previous experience in Montenegro, and their effect on tourist revisit intention. Results: Empirical results demonstrate the influence of sports and recreational services on tourist satisfaction measured by tourists’ revisit intentions. Distinguishing between sports, and health, spa and wellness facilities and services, the findings indicate that health, spa, and wellness facilities and services have a higher impact on revisit intention than sports activities. In addition, the interaction effect between different sports and recreational activities and previous experience in Montenegro did not provide a more amplified effect on tourist satisfaction. Conclusions: Establishing closer links between workers who provide sports services and those providing other tourist services is one of the main challenges in the future of the development of sports tourism in Montenegro, as one of the most critical aspects that can provide tourist satisfaction. The data study can be used for more efficient and effective decision making and strategy development of sports and recreational activities in the tourism industry

How Organizational Culture Influences Satisfaction of Employees Shown on the Example of Employees Shown on the Example of Tourism Businesses in Montenegro

Being a complex system of mutual values that makes an organization’s identity, organizational culture is what makes an organization different from the competition. Creating an adequate approach for improving competitive advantages and better performance of Montenegro’s tourism businesses through improving the business environment as one of the competitiveness factors is the aim of this article. What this research focuses on is to determine and analyse the relationship and influence between the type of organisational culture and employees’ satisfaction, through different dimensions of the work they are doing. This work was done in the form of a quantitative exploratory research using questionnaire surveys, precisely the Organizational Culture Assessment Instrument and the Test for measuring employees’ satisfaction. The obtained results show us the type of organizational culture that is typical for tourism businesses in Montenegro, as well as the influence it has on the level of employees’ satisfaction, through different dimensions. Achieving better results in tourism businesses is easier with a business environment that increases the level of job satisfaction of employees, which contributes to loyalty as well

The Relationship between Cultural Tourist Experience and Recommendation Intention: Empirical Evidence from Montenegr

The cultural tourist experience emerges as an essential part of the offer of tourism services and is considered a crucial factor for tourism destination development. Although the existing literature has investigated the effect of cultural tourism, empirical evidence on the impact of cultural tourist experience on tourist behavior remains scarce. Therefore, this study aims to explore the relationship between different dimensions of cultural tourist experience and recommendation intention. Using Structural Equation Modelling, based on a sample of 80 tourists who visited Montenegro, the results indicate a statistically significant relationship between different dimensions of the cultural tourist experience and the recommendation intention of Montenegro as a destination. More precisely, the findings reveal that sensory, social, and emotional dimensions positively impact recommendation intention. Furthermore, the social dimension has a stronger effect than sensory and emotional dimensions. This study extends current research on cultural tourism by providing a better understanding of the relationship between components of cultural tourist experience and tourist behaviors, and, as such, can serve as a premise in improving destination management strategy

What drives tourist satisfaction in Montenegro: the role of tangible and intangible elements

Providing high quality experience for the tourists is seen as a key strategic objective in contemporary tourism development. In fact, the quality of experience has been considered as a tool for increasing destination competitiveness. Montenegro as tourist destination is committed to achieving tourists' satisfaction where main focus should be given to the analysis of the key determinants of tourist satisfaction. Tourism products and sendees need to match tourists' expectations, in order to achieve their satisfaction. However, it is not enough to analyze his/her satisfaction, measured on an ordinal scale (very satisfied, satisfied, not satisfied), but to analyze the factors and their interrelationships in the process of the tourist satisfaction for a better understanding of the consumer psychology, as well. Given the importance of tangible and intangible elements of tourism product, the objective of our paper is to empirically examine whether tangible and intangible elements of Montenegrin tourism product influence differently tourist satisfaction. In doing so, we use data from the Montenegrin survey called Guest Survey 2010. The main objective of the survey is to obtain representative view regarding tourist travel behavior and satisfaction during their stay in Montenegro. Working on sample of 740 tourists, our results reveal that both tangible and intangible elements improve tourist satisfaction

Assessing Tourist Revisit Intention through the Sports and Recreational Services Offered

Background: Sports and recreational tourism are forms of tourism that imply active involvement of tourists in various sports activities during their vacation, and it can be said that the main motive of such a vacation is a sport

CAN QUALITY STANDARDS INDIRECTLY IMPROVE EMPLOYEE'S WAGE: EMPIRICAL EVIDENCES FROM MONTENEGRO

In this paper we investigate the indirect effect of ISO 9000 adoption on employees' wage. Actually, the adoption of quality standards induces firm's re-organization, underlying improvement of work environment and employees' involvement. Therefore, in this paper, we analyze how work environment and employees' involvement are associated with employees' wage. Our empirical results based on Montenegrin employee database from two quality certified firms indicate that better work environment has no influence on employees' wage while employee involvement is positively associated with higher wages

Is Montenegro Considered as a Sports-Recreational Destination?

The paper aims to examine if, according to the tourists coming to the country, Montenegro is considered as a sport-recreational destination. The data used in the study is extracted from the Montenegrin survey called Guest Survey 2014, comprising of 35 questions related to the tourist travel behavior and satisfaction during their stay in Montenegro. The paper uses the results of the study to provide descriptive statistics concerning the motives of tourist to visit Montenegro (one of the question is related to sport-recreational activities). Furthermore, it verifi es link between tourists’ motivation related to sport -recreational activities to come to Montenegro and their overall satisfaction with sport -recreational activities. The results indicated that only around 1% of tourists in our sample who visited Montenegro indicated sport- recreational activities as the main motive for the visit, around 3% of tourists indicated sport- recreational activities as a second motive while around 5% of tourists indicated sport and recreational activities as the third motive. However, around 60% of tourists reported that they were satisfi ed with overall sport -recreational activities during their stay in Montenegro. This study shows that even that Montenegrin sport-recreational off er is on the satisfactory level, managers and policy-makers should provide additional eff ort to present Montenegro as a sport-recreational destination since very low percentage of tourists are motivated to visit Montenegro related to these activities. The paper thus concludes by setting recommendations related to diversifi cation of Montenegrin tourism off er by pursuing sports-recreational tourism forms

WHAT FACTORS INFLUENCE QUALITY SERVICE IMPROVEMENT IN MONTENEGRO: EMPIRICAL ANALYSIS

In this paper, using an Ordinary Least Square regression (OLS), we investigate whether intangible elements influence tourist's perception about service quality. Our empirical results based on tourist survey in Montenegro, indicate that intangible elements of tourism product have positive impact on tourist's overall perception of service quality in Montenegro