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2 research outputs found
Understanding the viability of three types of approach of advertising in emerging markets
Author
Banyte J.
Cline T. W.
+16Â more
Dahl D. W.
Djambaska A.
Fishbein M.
Huntington R.
Klara R.
Laadhar F.
Missaglia A.
Nangia M.
Rossiter J. R.
Sand Ö.
Strick M.
Urwin B.
Valentine D. B.
Van Putten K.
Venkatesh S.
Waller D. S.
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
Comparing the three types of approach of advertising in brand building in emerging markets
Author
Cline T. W.
Dahl D. W.
+18Â more
Djambaska A., Petrovska, I., &
Dubow J. S.
Hair J. F.
Hansen F.
Hodge M.
Hovland C. L. &
Huntington R.
Jurate B.
Klara R.
Lin L. Y., &
Petty R. E.
Rossiter J. R., &
Sand Ö.
Shah H.
Srivastava R. K.
Urwin B.
Vaughn R.
Waller D. S.
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref