The impact of green marketing tools on green product purchase behavior: the moderation effect of consumer demographics

Purpose: The green concept has become a major concern of the modern world when consumers buy a product. Sri Lankan consumers also change their purchasing behavior toward green purchases. Even though environmental actives influence humans and firms’ behavior very significantly, very limited academic disciplines have integrated the selected phenomenon into their literature especially true of marketing. Thus, this study focuses on whether Environmental Advertisements, Perception of Eco-labels, and Perception of Eco Brands impact on green purchasing behaviour. Design/methodology/approach: The present study empirically tests the theoretical model in social-ecological paradigm association with green advertising tools and green purchase behavior. A survey of 150 consumers who used electronic home appliances is conducted as a self-administrated questionnaire. Findings: According to the findings, green marketing tools positively impact Green Purchasing Behavior in the electronics home appliances market. Further, the moderation effects make sure consumer demographics such as gender and education level have significant effects on the green behavior of the electronic home appliances market, but the different marketing tools are different. Originality: This study provides penetrations into studying the impact of green marketing tools on consumer purchasing behaviour with consumer demographics and motivation to purchase green electronic home appliances.       Implications: This study provides insights to marketers to use Environmental Advertisement, Eco-Labeling system, and Eco Brand System to motivate the customers to buy the green products. The green marketers can establish a uniform Eco-Label system with the support of the government. Further, the marketers can enhance customer awareness regarding the standardized Eco Label using the Environmental Advertisement. Keywords: Eco-Brand, Eco-Label, Environmental-Advertisement, Green Marketing Tools, Green Purchasing Behaviour

Introductory programming: a systematic literature review

As computing becomes a mainstream discipline embedded in the school curriculum and acts as an enabler for an increasing range of academic disciplines in higher education, the literature on introductory programming is growing. Although there have been several reviews that focus on specific aspects of introductory programming, there has been no broad overview of the literature exploring recent trends across the breadth of introductory programming. This paper is the report of an ITiCSE working group that conducted a systematic review in order to gain an overview of the introductory programming literature. Partitioning the literature into papers addressing the student, teaching, the curriculum, and assessment, we explore trends, highlight advances in knowledge over the past 15 years, and indicate possible directions for future research

Genome-wide imputation study identifies novel HLA locus for pulmonary fibrosis and potential role for auto-immunity in fibrotic idiopathic interstitial pneumonia.

To access publisher's full text version of this article, please click on the hyperlink in Additional Links field or click on the hyperlink at the top of the page marked Files. This article is open access.Fibrotic idiopathic interstitial pneumonias (fIIP) are a group of fatal lung diseases with largely unknown etiology and without definitive treatment other than lung transplant to prolong life. There is strong evidence for the importance of both rare and common genetic risk alleles in familial and sporadic disease. We have previously used genome-wide single nucleotide polymorphism data to identify 10 risk loci for fIIP. Here we extend that work to imputed genome-wide genotypes and conduct new RNA sequencing studies of lung tissue to identify and characterize new fIIP risk loci.We performed genome-wide genotype imputation association analyses in 1616 non-Hispanic white (NHW) cases and 4683 NHW controls followed by validation and replication (878 cases, 2017 controls) genotyping and targeted gene expression in lung tissue. Following meta-analysis of the discovery and replication populations, we identified a novel fIIP locus in the HLA region of chromosome 6 (rs7887 P meta  = 3.7 × 10(-09)). Imputation of classic HLA alleles identified two in high linkage disequilibrium that are associated with fIIP (DRB1*15:01 P = 1.3 × 10(-7) and DQB1*06:02 P = 6.1 × 10(-8)). Targeted RNA-sequencing of the HLA locus identified 21 genes differentially expressed between fibrotic and control lung tissue (Q < 0.001), many of which are involved in immune and inflammatory response regulation. In addition, the putative risk alleles, DRB1*15:01 and DQB1*06:02, are associated with expression of the DQB1 gene among fIIP cases (Q < 1 × 10(-16)).We have identified a genome-wide significant association between the HLA region and fIIP. Two HLA alleles are associated with fIIP and affect expression of HLA genes in lung tissue, indicating that the potential genetic risk due to HLA alleles may involve gene regulation in addition to altered protein structure. These studies reveal the importance of the HLA region for risk of fIIP and a basis for the potential etiologic role of auto-immunity in fIIP.National Heart, Lung and Blood Institute R01-HL095393 R01-HL097163 P01-HL092870 RC2-HL101715 U01-HL089897 U01-HL089856 U01-HL108642 P50-HL089493