Market Integration Assessment a Block Chain of Technologies in Regional Economic Systems in Comparison to the Global Supply Chain Management (On the Example of Regions of the Volga Federal District)

The article discloses methodological approaches to quantifying the level of penetration of block chain technologies into the regional socio-economic environment in comparison to the supply chain strategies. Based on the methods of mathematical and statistical analysis, it allows you to formalize and convert a large array of data of a qualitative order into a single scale for measuring the process under study - the level of demand in the regional socio-economic environment for block chain technology. The developed methodology is based on the theory of reputational economics, which allows, based on a system analysis of the global information space, to identify the level of demand for the research object in regional markets. Based on the collected and processed array of information and statistical data, the work carried out estimates of the index of reputation capital in the field of block chain technologies in the regions of the Volga Federal District for the period from 2010 to 2018. Based on the presented calculation data, a scientifically-based conclusion was obtained, according to which the regional “block chain†processes are beginning to take over the regional space of Russia more and more every year. Moreover, undoubtedly, as well as for any other phenomenon, this process is very differentiated in terms of penetration into the regional environment. In accordance with the estimates obtained, the regions with the highest level of demand for block chain technology and the outsider regions were identified. The implemented algorithm for the formalized assessment of the penetration of distributed data storage technologies into the regional environment creates the basis for a comparative analysis of the development efficiency of regions, determining their current and future competitiveness in the context of globalization and digitalization of reproduction processes

Factor Analysis of the Influence of supply chain management on the Economic Dynamics of the Region

Abstract— The main goal of the study is to develop methodological approaches to a formalized assessment of the impact of supply chain management and its individual components on the development parameters of key macroeconomic indicators of a region (for example, investment in fixed assets). Testing the proposed research algorithms made it possible to substantiate a high level of reputation significance in the formation of regional economic growth. The implemented factor analysis provided an identification of the impact of the individual sub-indices under consideration, which form the integral value of the region’s supply chain management, on investment activation processes. The Republic of Tatarstan acts as an object of the study. The subject of the research is a methodological toolkit for conducting factor analysis and assessing the impact of the region's reputation on the parameters and dynamics of investment processes. A key feature of the study is the proposed version of constructing a series of regression equations, where the region’s supply chain management index is one of the exogenous parameters. The use of elimination methods has allowed the formation of a factor analysis focused on the impact of the individual components of the index under study on investment processes. On the basis of the developed methodology for the formalized assessment of the region’s supply chain management, the authors have built models that assess the level of influence of sub-indices that form the basis for an integrated assessment of the territory’s reputation on investment dynamics. It is advisable to use the developed methodological approaches when developing new models of economic growth under conditions of increased importance and the role of intangible production factors. According to the results of the study, the influence of each of the sub-indices under consideration on the dynamics of investment in fixed assets of the region was established, which made it possible to justify and formulate measures of state influence on the corresponding functional directions of the regional socio-economic system

Evolution of Concepts Related to the Term «Brand Reputation» and Their Relationship

Throughout the past decade, the theme of reputation has attracted growing interest in the world of corporate business. This interest is primarily due to the fact that reputation is beginning to have an increasing impact on the capitalization of brands. In addition, the accelerated development of information technology and the subsequent large-scale expansion of the organization into digital markets, with a new force, expanded the scientific field of research on the impact of intangible factors on the activities of brands. In numerous publications devoted to the study of the term reputation, both domestic and foreign researchers, there are different approaches to its definition. Previous analysis of works has shown that the reputation of an organization is often confused with the categories «brand», «brand image», «intangible assets», «goodwill» or «business reputation» (Malakhov, 2009), which have other nature and meaning. This article analyzes the views of various researchers of the above terms and, based on the work done, attempts to systematize these terms and offers the author's definition of the definition of «brand reputation».  This research will provide a theoretical basis for further research, namely, quantitative assessment of reputation in the era of market transformation and the spread of modern technologies.A lo largo de la última década, el tema de la reputación ha atraído un interés creciente en el mundo de los negocios corporativos. Este interés se debe principalmente al hecho de que la reputación comienza a tener un impacto creciente en la capitalización de las marcas. Además, el desarrollo acelerado de la tecnología de la información y la posterior expansión a gran escala de la organización hacia los mercados digitales, con una nueva fuerza, expandieron el campo científico de investigación sobre el impacto de los factores intangibles en las actividades de las marcas. En numerosas publicaciones dedicadas al estudio del término reputación, tanto investigadores nacionales como extranjeros, existen diferentes enfoques para su definición. El análisis previo de trabajos ha demostrado que la reputación de una organización a menudo se confunde con las categorías «marca», «imagen de marca», «activos intangibles», «fondo de comercio» o «reputación empresarial» (Malakhov, 2009), que tienen otra naturaleza y significado. Este artículo analiza las opiniones de varios investigadores sobre los términos anteriores y, a partir del trabajo realizado, intenta sistematizar estos términos y ofrece la definición del autor de la definición de «reputación de marca». Esta investigación proporcionará una base teórica para futuras investigaciones, a saber, la evaluación cuantitativa de la reputación en la era de la transformación del mercado y la difusión de las tecnologías modernas

Supply Chain Strategy as the Instrument of Marketing on the Example of a Platform in the Global Information Space

Abstract— Supply chain strategy of the company is an intangible factor and its evaluation is hard to be filed in physical sense. Meanwhile, in the epoch of digital revolution, when every individual can have duplicate in global information space, we can attempt to evaluate metrics characterizing supply chain strategy on the example of online platforms. Supply chain strategy within information space is studied narrowly, through the prism of marketing researches: exceptionally as the monitoring of feedbacks, searching from the scope of messages negative ones, that is to say feedback management. From another side, among SMM specialists you can find lots of recommendations on websites promotion, laying followers up and so on, but there are so limited researches on key indicator values of results of company supply chain strategy and its reputation on economy influence.  In this article we’ll attempt to evaluate supply chain strategy of company on the basis of open and available information on the example of on-line platform YouTube. On the example of successful company owners (YouTube channels), we’ll find correlation between metrics characterizing supply chain strategy and influence on results of activity - product monetization (video clips) and will define the most valuable ones. Supply chain strategy in this article is shown in new not investigated before format: as the controlling mechanism on platform. Based on research we found that upon the change of metrics characterizing supply chain strategy company revenue varies