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1 research outputs found
Is it What You Say or How You Say it? How Content Characteristics Affect Consumer Engagement with Brands on Facebook
Author
Alan Resnik
Alexander Chernev
+58Â more
Amil Petrin
Andrew Hutchinson
Andrew T Stephen
Andrew T Stephen
Andrew T. Stephen
Angela Y Lee
Avi Goldfarb
Bart
Bobby J Calder
Cait Lamberton
David Dubois
David Sprott
De Vries
Debbie Hemley
Dilip Venkatachari
Dimitris Drossos
Dokyun Lee
Dwane Dean
Gary L Frazier
Gavan J Fitzsimons
Gita V Johar
Hai Che
J Landis
Jack W Brehm
Jakki Mohr
Jeffrey Inman
Jing Wang
John Koetsier
Jonah Berger
Jonah Berger
Joseph L Fleiss
Joseph L Fleiss
Joseph V Terza
Jura Liaukonyte
Kevin L Keller
Kevin Shively
Kimberlee Morrison
L W Turley
Linda D Hollebeek
Marian Friestad
Marianne Bertrand
Michael Sciandra
Michel Laroche
Nora Barnes
Peter Danaher
Richard E Petty
Richard E Petty
Richard E Petty
Ritu Lohtia
Roderick J Brodie
Shiri D Vivek
Stuart Leung
Surendra N Singh
Thomas J Olney
T�lin Erdem
V Kumar
Van Doorn
William H Greene
Publication venue
'Elsevier BV'
Publication date
01/01/2015
Field of study
No full text
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