How Construal Level and Goal Pursuit Shape Health Message Effectiveness on Cessation Behaviors

Herter, M. M., Borges, A., Pinto, D. C., Ferreira, M. B., & Mattila, A. S. (2022). Using Mindsets to Boost Health: How Construal Level and Goal Pursuit Shape Health Message Effectiveness on Cessation Behaviors. European Journal Of Marketing. https://doi.org/10.1108/EJM-04-2020-0290. Funding: This paper received partial support from the Management of Information Research Center (MagIC), project UIDB/04152/2020.ABSTRACT Purpose: The current research examines how construal level shapes the effectiveness of rational (vs. emotional) messages for inducing cessation behaviors. Concrete mindsets foster self-improvement goals, while abstract mindsets boost self-relevance goals. Design/methodology/approach: In four studies, this research examines the moderating role of construal level on health messages and the underlying mechanism of goal pursuit. Findings: Results demonstrate that concrete (vs. abstract) mindsets increase consumers’ intent to engage in cessation behaviors when exposed to rational (vs. emotional) messages. Consistent with our theorizing, we found that self-improvement goals underlie the effects for concrete mindsets, while self-relevance goals mediate the effects for abstract mindsets. Research limitations/implications: The reported effects are limited to health messages focusing on cessation behaviors. Practical implications: This research can help public policymakers to design more effective health messages to foster specific cessation behaviors – quitting smoking and reducing drinking – focusing on concrete (vs. abstract) mindsets and rational (vs. emotional) messages. Originality/value: Our investigation highlights construal level as an important moderator for message appeals (rational vs. emotional) on cessation behaviors, along with the underlying mechanism of goal pursuit, thus contributing to health marketing literature.authorsversionepub_ahead_of_prin

Morphogenic Responses of Two \u3cem\u3eBrachiaria\u3c/em\u3e Genotypes in Response to Clipping Frequency

Tropical grasslands represent an important resource for the Brazilian cattle industry, which is heavily dependent on grazed pastures. Total pasture area in the country totals 196 M ha (23% of the country’s land area) (FAO 2013). The genus Brachiaria represents around 85% of cultivated pastures in Brazil (Moreira et al. 2009), 40% of which are established with B. brizantha cv. Marandu (Barbosa 2006). Mulato II is a new hybrid brachiaria grass cultivar which has been developed to improve agronomic characteristics, broaden the range of adaptation, and to ensure high forage production and nutritive value. It has also been viewed as a means of reducing the dependence on the Marandu palisade grass monoculture (Argel et al. 2007). The use of new cultivars should be based on adequate understanding of physiological processes and growth potential under a range of management practices. Morphogenic characteristics allow for accessing herbage accumulation potential through the measurement of tissue synthesis and senescence in forage plants. Management practices such as defoliation frequency can modify assimilate partitioning in the forage plant, affecting morphogenic characteristics related to growth rate and forage nutritive value. The objective of this research was to describe and explain morphogenic differences between Marandu palisade grass and Mulato II brachiaria grass as affected by harvest frequency

The Mitigation Potential of Buffer Strips for Reservoir Sediment Yields: The Itumbiara Hydroelectric Power Plant in Brazil

Soil erosion and deposition mechanisms play a crucial role in the sustainability of both existing reservoirs and newly planned projects. Soil erosion is one of the most important factors influencing sediment transport yields, and, in the context of existing reservoirs, the surrounding watersheds supply both runoff and sediment yield to the receiving water body. Therefore, appropriate land management strategies are needed to minimize the influence of sediment yields on reservoir volume and, hence, the capacity of power generation. In this context, soil erosion control measures such as buffer strips may provide a practical and low-cost option for large reservoirs, but need to be tested at the catchment scale. This paper represents a study case for the Itumbiara hydroelectric power plant (HPP) in Brazil. Four different scenarios considering radially planted buffer strips of Vetivergrass with widths of 20 m, 40 m, 100 m and 200 m are analyzed. A semi-distributed hydrological model, SWAT, was used to perform the simulations. Results indicate a reduction of sediments transported to the reservoir of between 0.2% and 1.0% per year is possible with buffer strip provision, and that this reduction, over the life of Itumbiara HPP, may prove important for lengthening the productivity of the plant

Defining quantitative stream disturbance gradients and the additive role of habitat variation to explain macroinvertebrate taxa richness

Most studies dealing with the use of ecological indicators and other applied ecological research rely on some definition or concept of what constitutes least-, intermediate- and most-disturbed condition. Currently, most rigorous methodologies designed to define those conditions are suited to large spatial extents (nations, ecoregions) and many sites (hundreds to thousands). The objective of this study was to describe a methodology to quantitatively define a disturbance gradient for 40 sites in each of two small southeastern Brazil river basins. The assessment of anthropogenic disturbance experienced by each site was based solely on measurements strictly related to the intensity and extent of anthropogenic pressures. We calculated two indices: one concerned site-scale pressures and the other catchment-scale pressures. We combined those two indices into a single integrated disturbance index (IDI) because disturbances operating at both scales affect stream biota. The local- and catchment-scale disturbance indices were weakly correlated in the two basins (r = 0.21 and 0.35) and both significantly (p \u3c 0.05) reduced site EPT (insect orders Ephemeroptera, Plecoptera, Trichoptera) richness. The IDI also performed well in explaining EPT richness in the basin that presented the stronger disturbance gradient (R2 = 0.39, p \u3c 0.001). Natural habitat variability was assessed as a second source of variation in EPT richness. Stream size and microhabitats were the key habitat characteristics not related to disturbances that enhanced the explanation of EPT richness over that attributed to the IDI. In both basins the IDI plus habitat metrics together explained around 50% of EPT richness variation. In the basin with the weaker disturbance gradient, natural habitat explained more variation in EPT richness than did the IDI, a result that has implications for biomonitoring studies. We conclude that quantitatively defined disturbance gradients offer a reliable and comprehensive characterization of anthropogenic pressure that integrates data from different spatial scales

Brain iron deficiency changes the stoichiometry of adenosine receptor subtypes in cortico-striatal terminals. Implications for restless legs syndrome

Brain iron deficiency (BID) constitutes a primary pathophysiological mechanism in restless legs syndrome (RLS). BID in rodents has been widely used as an animal model of RLS, since it recapitulates key neurochemical changes reported in RLS patients and shows an RLS-like behavioral phenotype. Previous studies with the BID-rodent model of RLS demonstrated increased sensitivity of cortical pyramidal cells to release glutamate from their striatal nerve terminals driving striatal circuits, a correlative finding of the cortical motor hyperexcitability of RLS patients. It was also found that BID in rodents leads to changes in the adenosinergic system, a downregulation of the inhibitory adenosine A1 receptors (A1Rs) and upregulation of the excitatory adenosine A2A receptors (A2ARs). It was then hypothesized, but not proven, that the BID-induced increased sensitivity of cortico-striatal glutamatergic terminals could be induced by a change in A1R/A2AR stoichiometry in favor of A2ARs. Here, we used a newly developed FACS-based synaptometric analysis to compare the relative abundance on A1Rs and A2ARs in cortico-striatal and thalamo-striatal glutamatergic terminals (labeled with vesicular glutamate transporters VGLUT1 and VGLUT2, respectively) of control and BID rats. It could be demonstrated that BID (determined by measuring transferrin receptor density in the brain) is associated with a selective decrease in the A1R/A2AR ratio in VGLUT1 positive-striatal terminals

Inhomogeneous cosmologies with Q-matter and varying Λ\Lambda

Starting from the inhomogeneous shear--free Nariai metric we show, by solving the Einstein--Klein--Gordon field equations, how a self--interacting scalar field plus a material fluid, a variable cosmological term and a heat flux can drive the universe to its currently observed state of homogeneous accelerated expansion. A quintessence scenario where power-law inflation takes place for a string-motivated potential in the late--time dominated field regime is proposed.Comment: 11 pages, Revtex. To be published in Physical Review

Community structure of shallow rocky shore fish in a tropical bay of the southwestern Atlantic

Os costões rochosos do Atlântico Sul Ocidental sustentam ricas comunidades de peixes recifais. Apesar disso, o conhecimento sobre essas comunidades em zonas tropicais continua escasso, especialmente no Brasil. No presente trabalho avaliamos parâmetros das comunidades de peixes recifais, tais como composição e estrutura trófica, além de sua interação com variáveis físicas e bióticas, em quatro costões rochosos tropicais na Baía de Todos os Santos, costa leste do Brasil. Durante seis meses 80 censos visuais foram realizados, nos quais 3.582 peixes pertencentes a 76 espécies foram registrados. Os peixes herbívoros territoriais e as algas filamentosas dominaram em todos os costões. A variação espacial na estrutura da comunidade de peixes esteve relacionada com a composição bêntica e profundidade. A elevada abundância observada de peixes herbívoros territoriais e invertívoros móveis pode ser devido à alta cobertura de algas filamentosas e à baixa profundidade e exposição às ondas. Além disso, esse padrão também pode ser explicado pela baixa densidade de herbívoros errantes e grandes carnívoros, provavelmente devido à intensa pressão da atividade pesqueira. Assim, novos estudos são necessários para avaliar o real estado de conservação destes ambientes, uma vez que estão localizados em posição singular na Baía de Todos os Santos, conectando recifes internos e externos da área.Southwestern Atlantic Ocean rocky shores sustain important reef fish communities. However, those communities in tropical regions are not well understood, especially in Brazil. In this present article we assess community parameters of reef fishes such as composition, trophic organization and their relationships with physical and biological factors on four tropical rocky shores in Todos os Santos Bay, southwestern Atlantic. During six months, a total of 80 visual censuses were performed, in which 3,582 fish belonging to 76 species were recorded. Territorial herbivorous fish and turf algae were dominant at all the sites. The spatial variability of fish community structure was related to the benthic cover composition and depth. The high abundance of territorial herbivores and mobile invertebrate feeders could be associated with high levels of turf cover, low wave exposure and shallow waters. Moreover, this fact could be a consequence of the low density of roving herbivores and large carnivores probably due to the pressure of intense fishing activity. Thus complementary studies are needed to evaluate the actual conservation status of these rocky shore reefs, singularly located habitats connecting inner and outer reefs in Todos os Santos Bay

Mechanistic and biological characterisation of novel N5-substituted paullones targeting the biosynthesis of trypanothione in Leishmania

Trypanothione synthetase (TryS) produces N1,N8-bis(glutathionyl)spermidine (or trypanothione) at the expense of ATP. Trypanothione is a metabolite unique and essential for survival and drug-resistance of trypanosomatid parasites. In this study, we report the mechanistic and biological characterisation of optimised N5-substituted paullone analogues with anti-TryS activity. Several of the new derivatives retained submicromolar IC50 against leishmanial TryS. The binding mode to TryS of the most potent paullones has been revealed by means of kinetic, biophysical and molecular modelling approaches. A subset of analogues showed an improved potency (EC50 0.5-10 µM) and selectivity (20-35) against the clinically relevant stage of Leishmania braziliensis (mucocutaneous leishmaniasis) and L. infantum (visceral leishmaniasis). For a selected derivative, the mode of action involved intracellular depletion of trypanothione. Our findings shed light on the molecular interaction of TryS with rationally designed inhibitors and disclose a new set of compounds with on-target activity against different Leishmania species

Contribution from Tree Legumes to Mixed Grass-Legume Pastures

Legumes and associated microorganisms may fix N from atmosphere and benefit grass on mixed grass-legume pastures. Nitrogen may be transferred by different mechanisms, including direct transfer of N compounds by roots, decomposition of nodules, roots, litter from legume (Nair 1993), and through animal excreta after legume intake by cattle. Silvopastoral systems including tree legumes may become a viable option in tropical regions, considering the increasing prices of N fertilizers compared to farm products such as beef and milk. This experiment evaluated legume contribution on mixed grass-legume pastures in the coastal region of Pernambuco State, Brazil