2,576 research outputs found

    Playwriting as a visual art: A study of contemporary English-speaking dramaturgy using the works of five playwrights trained as fine artists

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    In a visual culture where the dividing line between the theatrical and visual art forms is becoming increasingly blurred, it is important to reconsider the ways in which the spatial is conceived. Space is another non-linguistic medium of communication-it does not convey ideas through language, but through an array of visual and spatial components augmented by aural or linguistic threads. Robert Wilson, Maria Irene Fames, John Byme, David Storey and John Arden were trained as fine artists before becoming playwrights. Their works are used to describe stage space as a visible medium of expression. These playwrights make use of principles from painting, sculpture and installation to create spatio-temporal images that work with a text to form a theatrical performance. They have constructed their pieces with an implicit visual structure that is essential to their staging. Each manipulates aesthetic concepts gleaned from the fine arts as mechanisms to create three dimensional theatrical compositions, which can be categorised as 'scopic building blocks'. By analysing these mechanisms with a methodology and vocabulary drawn from the visual arts, a theatrical conception of spatial analysis will become apparent. These playwrights will be placed in the context of the theatre as a seeing place, into which artists often have crossed over and made use of as an expressive form. Then a summary of the playwrights' fine art training will introduce their aesthetic technique, thereby connecting their visual art and theatrical work. Their working methods will be examined so that their 'playwriting' or 'visual scripting' can be defined. Once the evidence is presented, there will be an exploration of the ways in which these techniques can be applied to physical theatre, theatres of images or other visually influenced texts

    New Product Management -9/E.

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    This book provides the management approach, with the perspective of marketing. People who have used the first eight editions of this book know its unique view points on the subject. But for newcomers, and of course all student are newcomers, here are some them : 1. Product innovation is one single operation in an organization. 2. The field is still new enough that it lacks a systematic language. 3. Ideas learned without application are only temporary residents in your mind 4. As much as we would like them and have diligently tried to find them we believe there is no standard set of procedures for product innovators, nor particular sets for makers of consumer packaged goods, or of consumer durables, industrial goods, service, and so on. 5. Next, there is the hallo effect, whicj is the problem in the field of new products. 6. An example of this lies in rejection of the belief that new product strategy should rest on the best of either technology or market. 7. We believe that students should be challenged to think abaout concepts they have been introduced to. 8. Last, we have tried to implement more clearly the view that two things are being developed-the product and the marketing

    Performance in family firm: influences of socioemotional wealth and managerial capabilities.

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    Despite an extensive literature on the role of managerial capabilities in enhancing firm performance, relationships between socioemotional wealth, managerial capabilities, and performance in a family business context have not been investigated. This study relates FIBER dimensions (five characteristics of family firms commonly used in studies of family businesses) to socioemotional wealth, managerial capabilities, and firm performance, and empirically tests a mediated model using a sample of 150 small and medium-sized family businesses from the United Arab Emirates. The results illustrate that managerial capabilities mediate the relationships between three FIBER dimensions (identification of family members with the firm, binding social ties, and emotional attachment of family members) and performance

    The new journal ranking is out — and industrial marketing management continues to progress

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    No abstract available.http://www.elsevier.com/locate/indmarmanhj2023Gordon Institute of Business Science (GIBS

    Editorial : Best business-to-business marketing management Ph.D. thesis 2023

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    Industrial Marketing Management (IMM) is the leading outlet for theoretical, empirical, and case-based research geared to the needs of marketing scholars and practitioners researching and working in industrial and business-to-business markets. The journal's global reach is evidenced by the fact that international scholars and practitioners from all regions of the globe share their latest findings for improving effectiveness and efficiency of industrial markets. This comprehensive approach has helped to keep readers abreast of the timeliest research and practice necessary for better marketing decisions and strategy in global industrial and business-to-business markets.http://www.elsevier.com/locate/indmarmanhj2023Gordon Institute of Business Science (GIBS

    How to balance like an academic

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    The academic's tasks are usually succinctly described as research, teaching, and service. To be successful in one's career, each of these must be kept in balance, and prioritized correctly. This is challenging, as the tasks usually are running in parallel, all are time demanding, and any one task can become overwhelming as deadlines approach. We first take a deeper look at the various tasks that must be balanced by the academic. Following that discussion, we provide a series of suggestions for how junior academics can become good at prioritization and other skills that help them achieve the desired balance between the tasks of research, teaching, and service, and between work and personal life.http://www.elsevier.com/locate/indmarman2021-07-01hj2020Gordon Institute of Business Science (GIBS

    The future of Industrial Marketing Management

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    No abstract available.http://www.elsevier.com/locate/indmarman2019-02-01hj2018Gordon Institute of Business Science (GIBS

    How to become a top business-to-business marketing scholar

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    Leading academics in business-to-business marketing were asked to reflect on their careers and to provide advice for doctoral students and early-career academics. Contributors responded to four broad, open-ended questions on this subject: what worked for them in their careers, what did not work, what were the dilemmas they encountered, and what overall advice would they give to junior researchers starting their academic career. This editorial distills the comments and reflections of the contributors into a collective wisdom, organized around the four interview questions, which combine to form a rich set of guidelines for early-career academics.http://www.elsevier.com/locate/indmarman2021-04-01hj2020Gordon Institute of Business Science (GIBS
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