Impact of Online Service Convenience on Adoption of Electronic Information Resources

The present study elaborated on the impact of online service convenience on the adoption intention and adoption of electronic information resources. Factors of service convenience have been identified as access convenience, search convenience, evaluation convenience, transaction convenience, and possession/ post-possession convenience.  Data were collected from 205 Ph.D. scholars and faculty members from Central Government Institutes in Northern India. The received responses have been analyzed and presented with the help of PLS-SEM using ADANCO 2.2 software. The present study's findings suggested a significant impact of access, search, transaction, and possession/ post-possession convenience. However, evaluation convenience has been found insignificant in arousing adoption intention for electronic information resources. The uniqueness of the present study lies in elaborating on the unexplored area of online service convenience concerning electronic information resources

Apprehending The Tour Operators Destination Brand Knowledge

The present study aims to understand and assess the tour operators destination brand knowledge of an Indian heritage tourism circuit the ‘Golden Triangle’. The concept has been measured utilizing Keller’s conceptual framework of the brand knowledge. The brand nodes in the framework are analysed in detail with reference to the tourist destination mainly the circuit as a tourism product. The viewpoints of tourists has also been considered from the lens of tour operators. Findings are contrasting for foreign tourists and their domestic counterparts. It was found that tour operators had adequate levels of brand knowledge about the tourism circuit that can be utilized in framing competitive strategies for the ‘Golden Triangle’ as a destination brand