9 research outputs found
From paper-and-pencil to screen-and-keyboard : studies on the effectiveness of internet-based marketing research
Get PDFConversie van gestandaardiseerd vragenlijstonderzoek naar internet: kritische succesfactoren.
Get PDFFrom paper-and-pencil to screen-and-keyboard: An empirical assessment of the equivalence issues in-internet based marketing research
No full textAre online access panels the future of marketing research? A motivational perspective on respondent participation in online panels
No full textThe survey participation inventory: what motivates respondents to participate in online panels?
No full textFrom paper-and-pencil to screen-and-keyboard: An empirical assessment of the equivalence issues in-internet based marketing research
No full textAre online access panels the future of marketing research? A motivational perspective on respondent participation in online panels
No full text
Comparing the generalizability of online and mail surveys in cross-national service quality research
No full textTo compare the generalizability of online and mail surveys in a cross-national service quality study, the authors use G-theory and find a comparable level of generalizability, though online surveys benefited from considerably lower costs. This article contributes to the current comparison of the response quality between online and mail surveys. Furthermore, the authors illustrate how G-theory can be used to compare online and mail surveys and take data collection costs into account. Important implications include the process and results of comparing two survey modes and the effects for service research. Copyright Springer Science + Business Media, Inc. 2006Online marketing research, Response quality, Generalizability theory,
