1 research outputs found
PLACE ATTACHMENT, HOST TOURISTS’ INTERACTION AND RESIDENT WELCOMING ATTITUDE: A POST COVID-19 ASSESSMENT TOWARDS TOURISM RECOVERY IN LANGKAWI, MALAYSIA
The most recent COVID-19 pandemic has posed a risk to the world economy that has never been seen before.
Therefore, the welcoming attitude of the residents in tourist destinations has become a concern for post-COVID-19 tourism
recovery. There seem to be many issues concerning the interactions of hosts and tourists as Covid-19 fear exists. Thus, this study
aims to examine the role of place attachment and host tourists' attractions on the welcoming attitude of the residents in Langkawi,
Malaysia. The researchers conducted a quantitative method and cross-sectional approach in this study. Researchers distributed
600 questionnaires to the respondents in Langkawi, Malaysia, and 461 usable questionnaires were returned and proceeded for
further analysis. This study used structural equation modelling to use Smart PLS version 3 software. In structural equation
modelling, the measurement and structural model of the study were reported. The study found that place attachment and host
tourists interaction play a significant role in maximizing residents' welcoming attitude. The practitioners and academicians will
be benefited from the outcome study while exploring tourism recovery strategies and post-Covid tourist arrival