7 research outputs found

    The Road to Tenure: Obstacles for the Media Adviser

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    Tenure has been the topic of various journal articles, but few have examined the process from within specific disciplines. This study surveyed 136 advisers of campus radio and television stations to ascertain what obstacles to tenure were associated with this position. Respondents reported that 1) advising a media outlet takes time from teaching and research; 2) advising the station and producing programming is not highly valued by tenure committees; 3) tenure is essential to job security because students tend to push the envelope in on-air activities, and; 4) tenure is an archaic concept and they have no interest in pursuing it

    The Myth of the Five-Day Forecast: A Study of Television Weather Accuracy and Audience Perceptions of Accuracy in Columbus, Ohio

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    Television weather has not been studied in a communication journal since 1982, despite technological advances and a reliance on forecasts by a transient public.This study measured accuracy of weather forecasts in central Ohio and found that stations were very accurate in predicting within 48 hours,but extended forecasts were quite inaccurate. Interviews with local television weathercasters revealed that they use the extended forecast as a marketing tool. Telephone interviews with 315 central Ohio residents revealed that they not only rely on the five-day forecasts, but believe them to be accurate.Television was cited as the dominant resource for weather information, and a majority of respondents said they choose weather forecasts for reasons other than perceived accuracy
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