When ‘Fear Factors’ Motivate People to Adopt Electric Vehicles in India: An Empirical Investigation of the Protection Motivation Theory

Climatic extremes have caused immense harm around the world. Its harm in terms of the proportion of people and regions affected continues to increase every single day. Due to people’s psychological distance from such climatic threats, active initiatives are not undertaken for mitigation of its source. Rather, localized short-term solutions are marking a new status-quo. This study examines if fear can be used as a motivator to nudge people away from the psychological distance and motivate them to adopt electric vehicles (EVs). While subsidies and tax rebates are popularly adopted means to boost demand and supply of EVs, monetary incentives are costly to sustain for developing nations, amidst their diverse priorities. Instead, use of motivators like ‘fear’ is cheap, yet not much explored. Using the protection motivation theory, the study interviews 1112 Indian individuals, to examine if fear can nudge EV adoption. Using structural equation modeling and mediation analysis, the study finds that the expectation of personal harm from climatic threats can nudge one to actively mitigate the source of threat. Various aspects of threat and the associated coping processes that need to be triggered sequentially to nudge the formation of a pro-environmental intention to adopt EVs are also outlined

Can Gain Motivation Induce Indians to Adopt Electric Vehicles? Application of an Extended Theory of Planned Behavior to Map EV Adoption Intention

This study empirically examines pathways for formation of intention to adopt electric vehicle (EV) among the middle-class people in India in the near future. With the increasing incomes, and the enhancement of lifestyles, personal vehicles on the road is increasing. To meet the net-zero target by 2070, it is crucial to convert the increasing demand for personal vehicles to a demand for EV. The state of Assam in the eastern region of India has been used as a case study. Using the Theory of Planned Behavior (TPB) and extending it further with ‘herd-behavior’ and ‘cost’, the role of soft gain motivators like norms and attitude is analyzed. Using Structural Equation Modeling and Mediation Analysis, subjective norms are found to be a direct and strongest pathway for formation of intention to adopt EV, followed by perceived behavioral control. Herd behavior is another strong indirect determinant of intention. Cost of an EV is not found to directly influence intention, nevertheless it acts as a mediator for attitude. This study recommends the redesigning of the Indian government EV promotion policies, as those are found to be susceptible to various behavioral bias and might not effectively lead to an intention to adopt EV

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Not AvailableComparative study on conception rate in Indian yak (Poephagus grunniens L).Not Availabl

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Not AvailableThe present study was designed to compare the efficacy of different liquid semen extenders for preservation of boar semen at 15°C. Twenty ejaculates, four from each of five Hampshire boars were used to study the efficacy of BTS, GEPS, FEY and LSEEY extenders for preservation of boar semen at 15°C up to 72 h. The mean sperm motility, live sperm and live spermatozoa with intact acrosome were found to be significantly (P < 0.05) higher in GEPS as compared to other extenders. The sperm motility, live sperm and live spermatozoa with intact acrosome differed significantly (P < 0.01) between extenders, preservation periods and interaction of extenders and preservation periods. GEPS was found to be the best extender for preservation followed by BTS, LSEEY and FEYNot Availabl

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Not AvailableResilient shifting cultivation for sustainable soil-water-nutrient-plant continuum in hilly agriculture system of North Eastern IndiaNot Availabl