22 research outputs found

    Enhancing customer satisfaction for health services

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    The Family Planning (FP) 2020 global partnership has achieved significant gains since its inception, and while it strives to accelerate uptake of voluntary FP services, women in developing countries continue to face an unmet need for modern contraceptive services. Critical opportunities for action exist in the area of understanding the effects of quality of family planning services and continued contraceptive use. Measuring and tracking the quality of FP services is an important aspect of improving service delivery, and client feedback also offers critical insight into the design of demand generation and uptake strategies for a contraceptive. In this report, we present a literature review on the current trends in customer feedback management in the private sector, particularly in industries that closely resemble the health-services sector. We believe that the well-tested business principles that drive success in the services business can be effectively used to scale solutions to address client satisfaction in the global health sector

    Assessing the potential market for a progesterone contraceptive vaginal ring (PCVR) as a new contraceptive option in sub-Saharan Africa using needs-based market segmentation

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    Developing countries, especially in sub-Saharan Africa, have disproportionately high unmet contraceptive needs compared to other regions, and especially high levels of unmet need for spacing pregnancies. To address some of sub-Saharan Africa’s barriers to effective contraception, there is renewed focus on new methods that offer greater ease of use. New methods under investigation would not require daily action, their use would be controlled by women themselves, and they would require no medical providers or significant health-system infrastructure for service delivery. Contraceptive vaginal rings hold great potential by offering not only ease of use but a safe and effective FP solution. The Population Council has developed a variety of vaginal rings for reproductive health. The progesterone contraceptive vaginal ring (PCVR) was designed exclusively for lactating women’s postpartum family planning (PPFP). The PCVR works with the Lactational Amenorrhea Method (LAM) to enhance LAM’s pregnancy protection. The Population Council is studying the potential market in Kenya, Nigeria, and Sénégal. The market segmentation analysis presented in this report will clarify the PPFP landscape in these three countries and aid PCVR’s effective introduction

    QUALITY, SATISFACTION AND VALUE IN OUTSOURCING: ROLE OF RELATIONSHIP DYNAMICS AND PROACTIVE MANAGEMENT

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    Service Quality, Value and Satisfaction literature in the past have shown that quality drives satisfaction leading to loyalty and financial growth – both revenues and better profits. Recently Relationship Marketing, Information Systems and Service Science streams have focused on relationship factors. But the dynamic perspective of this interdisciplinary model has not been studied within business-to-business context. We show, based on a qualitative study of three large outsourcing accounts, how networked relationships between provider and client plays a crucial role in driving the dynamics of this model. At an operational level, relationship helps manage the expectations so that the client satisfaction levels can be sustained higher and create the opportunity for value proposition. When managed proactively, it helps facilitate value creation with the clients. At extended levels, it helps enhance client value perceptions. From a theoretical perspective, grounded theory from the cases suggests recursive dynamics between quality and satisfaction

    Willingness to pay for contraceptive vaginal rings in Nigeria

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    During the last two decades, Nigeria’s contraceptive prevalence rate (CPR) for modern methods remained at 10 percent, one of the lowest rates in sub-Saharan Africa. Following the renewed global commitments culminating in the 2012 London Summit on Family Planning with promises to reach an additional 120 million new users of modern contraceptives worldwide, Nigeria’s Federal Ministry of Health set a new target of raising Nigeria’s CPR to 36 percent by 2018. One way to accomplish this is by meeting the contraceptive needs of women in the immediate postpartum period and beyond. Attention is being focused on making proven contraceptive methods more available and affordable for postpartum use by including newer technologies that are breastfeeding-friendly. The progesterone vaginal ring is an effective method specifically geared for breastfeeding women. For use beyond the postpartum period, an investigational long-acting contraceptive vaginal ring (CVR) is being developed. As a prelude to introducing the rings in sub-Saharan Africa, the Population Council conducted a “Willingness to Pay” study in Kenya, Nigeria, and Senegal. This study provides key findings on the maximum consumers are willing to spend for the PVR and CVR in Nigeria

    Willingness to pay for contraceptive vaginal rings in Senegal

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    Contraceptive vaginal rings are an innovative category of products that have not been introduced into any sub-Saharan African country. As a result, there is little experience to guide the introductory pricing for the PVR and the one-year NES/EE CVR when it becomes available. The evidence generated by this consumer willingness to pay, and provider/procurer study has shed light on critical aspects of PVR introduction in Senegal. In general, the results generated here complement and reinforce findings from an acceptability study of the PVR and stakeholder discussions that have been occurring over the past three years. Results confirm that contraceptive vaginal rings, and in particular the PVR, are an acceptable method in Senegal with broad-based support for introduction utilizing a Total Market Model. Consumers expressed their willingness to pay for the PVR, providers to deliver it, and procurers to purchase it. Their voices will guide the introductory strategies for the PVR, including communication and promotional activities, integration with appropriate services such as Maternal and Child Health, and continued engagement with all stakeholders including consumers

    Progesterone vaginal ring: Results of an acceptability study in Kenya

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    The progesterone vaginal ring (PVR) is used to extend the contraceptive effectiveness of lactational amenorrhea among breastfeeding women. Previous studies have shown that contraceptive vaginal rings are safe, effective, and well accepted in varied cultural settings. However, the extent to which the ring is acceptable in the sub-Saharan African context is unknown. This study examined the acceptability of the PVR in Kenya as part of a larger project that was also conducted in Nigeria and Senegal. The specific objectives of the study were to assess the factors influencing the acceptability of the method among clients, their spouses, providers, community members, and those who were counseled but did not choose the method, to inform future introduction efforts. Findings indicate that the ring was acceptable to most clients and key stakeholders. In addition, several positive attributes of the ring that were mentioned by participants are likely to increase uptake of the method

    Progesterone vaginal ring: Results of an acceptability study in Nigeria

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    The progesterone vaginal ring (PVR) is used to extend the contraceptive effectiveness of lactational amenorrhea among breastfeeding women. The PVR was first registered in Chile and Peru in 1998 for use by postpartum women and has since been expanded to other Latin American countries. Previous studies have shown that contraceptive vaginal rings are safe, effective, and well accepted in varied cultural settings. However, the extent to which the ring is acceptable in the sub-Saharan African context is unknown. This study examined the acceptability of the PVR in Nigeria as part of a larger project that was also conducted in Kenya and Senegal. The specific objectives of the study were to assess the factors influencing the acceptability of the method among clients, their partners, providers, community members, and those who were counseled but did not choose the method, to inform future introduction efforts. Findings indicate that women and their partners, as well as family planning service providers, have positive attitudes toward the PVR, which is vital to its acceptance within the larger society

    Willingness to pay for contraceptive vaginal rings in Kenya

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    Despite progress made in reducing fertility and increasing the contraceptive prevalence rate in Kenya, many women still experience high unmet need for contraception. Part of the challenge in addressing current levels of unmet need is the limited use of contraception by women during the first 12 months postpartum. New methods are needed that offer greater ease of use, are women-initiated, and do not require significant medical provider involvement for service delivery. One such method is the Progesterone Vaginal Ring (PVR), a reversible contraceptive that according to clinical trial data is safe and effective for breastfeeding women. New product introduction strategies often suffer from lack of available market research. The PVR, a new product in sub-Saharan Africa, faced such a challenge. A study on Willingness to Pay was deemed necessary to estimate the effect of price on potential consumer demand for the method in Kenya. This study’s findings will be integrated with results from a market segmentation exercise conducted earlier to develop a pricing model for the PVR
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