The notion of “SERVICES” in modern economy

The notion of “service” is a very important one, with an increasing role in an expanding economy which becomes the condition of sustainable and long-term development. The technical services that must be assured differ according to the type of product. In Romania, the market economy towards which we are moving today is characterized by an abundant production, an intensive national and foreign competition, a supplying facility all over the region. Through their decisions, consumers and users direct production, encouraging thus distributors through their forms of distribution. In all companies the commercial function includes a series of activities that concentrate on "obtaining an optimal market quota, achieving benefits indispensable for an efficient activity, and meeting consumers and users' requirements ". This conception identifies with the marketing one, and the services become an integral part of the dynamics that characterizes the actions which complete the proper commercial administration. The company must pay much attention to all these, the services being considered successful facts and elements that generate actions which must be included in activities such as selling, advertising and promoting.marketing, service, client

To know and satisfy tourist clients’ needs – a premise for achieving superior quality services

Clients’ satisfaction should be the main objective of any tourist company, and this involves a good knowledge of consumers’ expectations. Offering a high quality service is obviously based on fulfilling some requirements through which the service touches the level desired by the consumer. Knowing the consumers’ needs and expectations, as well as the perceptions related to the supplied service, should represent the quality management objectives of the services provided, that is, the conditions of providing performing tourist services. The tourist orientation can assure a high level of satisfaction and it involves the identification of his desires and requirements with regard to the services offered, his proper informing, facilities and possibilities to choose the service that corresponds the best to his expectations. In order to win the clients’ trust in the services offered – modifying the clients area of tolerance (that is, to enlarge it) the trained staff of service companies should be more sensitive to the clients needs, suggestions, dissatisfactions and preoccupations. A highly important condition for achieving the objectives of satisfying clients is the service company employees’ satisfaction. The trained staff is responsible to offer high quality services and satisfaction to the consumer, the latter’s behavior being able to increase or decrease the name of the service company. The staff’s efficient leading objective – and of the service offering process – can be achieved by a successful practicing of internal marketing, that has in view developing the staff motivation and its stimulation in the effort to offer high quality services. The fundamental strategy of internal marketing is to form faithful clients from its own employees. Satisfying internal clients’ requirements, the service company increases its ability to satisfy successfully external consumers’ needs.tourist, client, service

Reorganizing the Foreign Markets Portofolio, Part of the Company's Competitive Strategy

At the basis of the analysis of potential markets stands the business policy of the firm. Company’s managers are the ones who decide which markets it will serve, according to the vision, mission and business philosophy of the company. Relevant markets of the company are usually found in a number of countries. The evaluation of the most attractive national market will depend on the company's major objectives and also on its priorities. Objectives considered for selection may include: growth and stability, recovery of investment, market share, the acceptable risk level, the way of approaching technology and innovation, brand image, independence and cooperation as general approach of business.competitive strategies, foreign market selection, firm’s market portfolio, internationalization.

The notion of “SERVICES” in modern economy

The notion of “service” is a very important one, with an increasing role in an expanding economy which becomes the condition of sustainable and long-term development. The technical services that must be assured differ according to the type of product. In Romania, the market economy towards which we are moving today is characterized by an abundant production, an intensive national and foreign competition, a supplying facility all over the region. Through their decisions, consumers and users direct production, encouraging thus distributors through their forms of distribution. In all companies the commercial function includes a series of activities that concentrate on "obtaining an optimal market quota, achieving benefits indispensable for an efficient activity, and meeting consumers and users' requirements ". This conception identifies with the marketing one, and the services become an integral part of the dynamics that characterizes the actions which complete the proper commercial administration. The company must pay much attention to all these, the services being considered successful facts and elements that generate actions which must be included in activities such as selling, advertising and promoting

To know and satisfy tourist clients’ needs – a premise for achieving superior quality services

Clients’ satisfaction should be the main objective of any tourist company, and this involves a good knowledge of consumers’ expectations. Offering a high quality service is obviously based on fulfilling some requirements through which the service touches the level desired by the consumer. Knowing the consumers’ needs and expectations, as well as the perceptions related to the supplied service, should represent the quality management objectives of the services provided, that is, the conditions of providing performing tourist services. The tourist orientation can assure a high level of satisfaction and it involves the identification of his desires and requirements with regard to the services offered, his proper informing, facilities and possibilities to choose the service that corresponds the best to his expectations. In order to win the clients’ trust in the services offered – modifying the clients area of tolerance (that is, to enlarge it) the trained staff of service companies should be more sensitive to the clients needs, suggestions, dissatisfactions and preoccupations. A highly important condition for achieving the objectives of satisfying clients is the service company employees’ satisfaction. The trained staff is responsible to offer high quality services and satisfaction to the consumer, the latter’s behavior being able to increase or decrease the name of the service company. The staff’s efficient leading objective – and of the service offering process – can be achieved by a successful practicing of internal marketing, that has in view developing the staff motivation and its stimulation in the effort to offer high quality services. The fundamental strategy of internal marketing is to form faithful clients from its own employees. Satisfying internal clients’ requirements, the service company increases its ability to satisfy successfully external consumers’ needs

The notion of “SERVICES” in modern economy

The notion of “service” is a very important one, with an increasing role in an expanding economy which becomes the condition of sustainable and long-term development. The technical services that must be assured differ according to the type of product. In Romania, the market economy towards which we are moving today is characterized by an abundant production, an intensive national and foreign competition, a supplying facility all over the region. Through their decisions, consumers and users direct production, encouraging thus distributors through their forms of distribution. In all companies the commercial function includes a series of activities that concentrate on "obtaining an optimal market quota, achieving benefits indispensable for an efficient activity, and meeting consumers and users' requirements ". This conception identifies with the marketing one, and the services become an integral part of the dynamics that characterizes the actions which complete the proper commercial administration. The company must pay much attention to all these, the services being considered successful facts and elements that generate actions which must be included in activities such as selling, advertising and promoting