Did the Tea Party Movement Fuel the Trump-Train? The Role of Social Media in Activist Persistence and Political Change in the 21st Century

Arguably, the Tea Party movement played a role in Trump’s rise to power. Indeed, it is difficult to ignore the similarities in the populist claims made by Tea Partiers and those made by Trump throughout his campaign. Yet, we know very little about the potential connections between the Tea Party Movement and the “Trump-train” that crashed through the White House doors in 2017. We take a first step at tracing the connection between the two by examining who stayed involved in the Tea Party Movement at the local level and why. Drawing on interview and participant observation data with supporters of the Florida Tea Party Movement (FTPM) over a 2-year time period, we use qualitative comparative analysis (QCA) to assess the factors that determine whether individuals stay with or leave the movement and how the structure of the movement, which relied heavily on social media, contributed to this decision. We find that individuals who identified as libertarian left the FTPM, while those who identified as “fiscal conservatives” stayed. The FTPM’s reliance on social media further explains these results. Individuals who left the movement blamed the “openness” of social media, which, in their view, enabled the Republican Party to “hijack” the FTPM for its own purposes. Individuals who stayed in the movement attributed social media’s “openness” with the movement’s successes. We find that social media helped politically like-minded people locate one another and cultivate political communities that likely sustained activist commitment to changing the Republican Party over time