Suppression of viral and endogenous gene expression in N.tabacum using antisense RNA

Imperial Users onl

International grain markets, food security and developing countries

Abstract not availabl

Aligning Organizational Structure to the Market

This article emphasises the powerful role structure plays in creating a marketdriven organization. Then it analyses the trade-offs between different organizational structures and higlights the ways in which many firms are adopting hybrid structures based around horizontal business processes. The article also describes some of the ways in which information technology can enable firms to achieve greater market effectiveness without losing economic eficiency

Creating a Market-Driven Organization

As companies aspire to become market-driven, they exhort employees to get closer to customers, stay ahead of competitors, and make decisions based on their markets. Yet, even the best-intentioned senior managers find it difficult to translate those aspirations into action. Failed or flawed change programs have many symptoms, most of which are traceable to a lack of commitment to the deep-seated changes needed. The organization hasn\u27t fully grasped what it means to be market-driven — or why it matters — and lacks a clear path to that end.1 Further problems occur if the change program is unsuited to the task of orienting the business to its present and prospective markets