3 research outputs found
A systematic literature review on the responsible travel behavior of tourists in destination tourism
Responsible travel can be referenced in a variety of ways in academic literature due to similar terms and synonyms. Responsible travel does not have a formal definition although, it is being researched in a wide range of contexts. This study is a systematic literature review on the responsible travel behavior of tourisms in destination tourism. This study aims to identify what literature exists currently that investigates or aims to promote responsible travel behavior of tourists at a destination. This study is also interested in identifying if there is any literature that measures the responsible travel behavior of tourists. This will specifically address whether scales, measurements, tests, assessments, or instruments have been developed to measure responsible travel behavior. This study will be one of the first studies to consolidate the vast information regarding responsible travel, while recognizing that responsible travel can be referenced in a variety of ways. This study may also identify current gaps in responsible travel research and identify whether there is a lack of instruments to measure responsible travel behavior while traveling to a destination
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Moderate Effects of Brand Awareness on eWOM Intention: Perspectives in Community-based Festival Tourism
This study aim to understand how tourists’ festival experience influence destination/place brand equity building as well as moderate effect of brand awareness on eWOM intention. A web-based survey is prepared and is supposed to be performed in order to explore how tourists response eWOM dissemination. Based on customer-based brand equity (CBBE), moderate effect of brand awareness on eWOM intention is examined through second order structural equation modeling. Expected results provide insightful information about the importance of brand awareness in consumers\u27 brand knowledge transaction and marketing performance. Expected results will clarify festival tourists’ psychological characteristics in destination branding setting
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Exploring Asian Cruise Travelers’ Travel Experience and Perceptions
This study aims to explore Asian cruise travelers’ cruise experience and its multidimensional perceptions of cruising as well as the effect of travelers’ perceptions on satisfaction and behavioral intention. In order to measure Asian travelers’ multidimensional perceptions, survey items were adapted from SERVQUAL and SERV-PERVAL. An on-board survey was conducted on eight separate 4-days voyages of the Far East Asia in 2007. Exploratory factor analysis was performed first to identify travelers’ multidimensional perceptions on travel experience. Subsequently, regression was conducted so that researchers examine how the travelers’ perceptions affect tourists’ satisfaction and behavioral intention. Statistical results showed that Asian cruise travelers have two dimensional perceptions and each perception can be named as “perceived quality” and “perceived value”. The perceived quality has four components. They are “Facility”, “F&B”, “Entertainment”, and “Staff”, and the perceived value consists of three components including “Emotional response”, “Perceived price”, and “Behavioral price and reputation”. According to the statistical results, travelers’ perceptions on cruise experiencing affect travel satisfaction and travelers’ behavioral intention. One of most influential components of perceptions is travelers’ emotional response and the physical facility of cruise ship. This finding suggests that cruise marketers should emphasize the emotional aspect of cruise travel in a cruise promotion and invest in modern cruise ship acquisition so that cruise lines achieve a dominant position in the emerging cruise market, Asian cruise market