Passenger perceptions of the green image associated with airlines

Environmental issues in air transport have grown in importance in recent years, and in response some airlines have been proactive to demonstrate their ‘green’ credentials. The aim of this paper is to identify air traveller perceptions of different airlines with regard to green image, and how passengers perceive different measures that airlines can introduce to reduce their environmental impact. The research is based on a large quantitative survey, of over 600 air travellers, conducted at Liverpool John Lennon Airport between April and July 2010. The data in this papers stems from a range of attitudinal statements on airlines, and measures that airlines could adopt to improve their environmental performance. When presented with a list of airlines, about half of respondents were able to differentiate between airlines based on environmental friendliness. The results show that low-cost airlines in general are not seen as more or less environmentally friendly than full service network airlines. Yet air travellers do indicate differences in the environmental image based on individual airlines. Furthermore, results vary depending on whether passengers had flown previously with a particular airline. Passengers also differentiate between measures that airlines can adopt to reduce the environmental impact of aviation. Using newer aircraft is seen as the most effective way to address the issue

Environmental effects of aircraft operations and airspace charging regimes. Final report

Project aim and outline: There has been anecdotal evidence that differences in airspace charging regimes influence airlines’ preferred routes and flight plans through European airspace. Routing aircraft over longer distances in order to reduce direct operating costs has a range of fuel burn and greenhouse gas emission consequences that have yet to be adequately quantified. The aim of this project is to study the environmental costs of different airspace charging regimes in Europe to ascertain whether the level of route charges that are levied for performing a flight affects the route that is flown between specific origin/destination pairs. Through a strategic assessment of a sample of airline flight plans and discussion with stakeholders, the study investigates the drivers of these apparently inefficient flight plans, quantifies the proportion of European routes that are affected (and the additional distances that are travelled) and identifies the greenhouse gas emission (focussing on carbon dioxide) implications of the observed behaviours