35 research outputs found

    The Role of Motivation in Enhancing Employees’ Creativity: A Literature Review

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    Organizations from different industries worldwide focus their efforts and budgets to enhance employees’ creativity which is widely perceived as a major success ingredient in today’s challenging business environment. Consequently, practitioners and managers establish reward systems to enhance employees’ creativity. However, the literature presents opposing views pertaining to the relationship between rewards and employees creativity, such that some scholars find it important to be intrinsically motivated to be creative whereby others find extrinsic motivation (e.g. rewards) to be important to enhance creativity. This paper aims to provide a comprehensive literature review by presenting prominent theories addressing the role of intrinsic and extrinsic motivation in enhancing employees’ creativity. It then highlights the research questions intended to be investigated and finally presents the context of proposed empirical research. Keywords: creativity, intrinsic motivation, extrinsic motivation, reward

    Leanness and agility: A comparative theoretical view

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    The purpose of this paper is to compare and distinguish between two salient means for improving the management of, and leveraging the effectiveness of, supply chains. Leanness and agility have been considered recently as prominent and successful means for competing. The paper examines the literature on leanness and agility thinking including their definitions, importance and practices. The paper also highlights the argument surrounding the relationship direction between these two concepts. Design/methodology/approach - A systematic comparative review was conducted on the lean literature and agility literature at three levels: manufacturing, organisation and supply chain. The systematic review on the lean concept has been conducted based on articles published over the last two decades. The agility concept review was conducted based on the articles published from its inception in 1991 through early 2016. Findings - A conceptual framework is presented following the in-depth review. The conceptual framework sets out the input, operational practice and output elements necessary for both philosophies to take root successfully. A discussion based on the review of the literature on the direction of the relationship between leanness and agility is also presented, and should also be included in any future empirical testing of the conceptual framework. Research limitations/implications - The paper is based on a systematic review which extends previous research as it has been conducted in a detailed and clear systematic manner which enables a deep understanding of the similarities and differences between leanness and agility philosophies from an operational perspective: inputs, operational and outcomes elements. Future research is required to empirically test the conceptual relationships. Practical implications - Companies are constantly searching for ways to improve their supply chains. This paper seeks to provide a deep understanding for lean and agility philosophies as important means for achieving this goal. This has been conducted by clarifying the differences, similarities and the direction of the relationship that may exist between these two approaches as means for improving a company's supply chain. Originality/value - Based on a systematic review on leanness and agility philosophies, a conceptual framework exploring the differences and similarities between both philosophies from an operational systematic perspective is presented

    The impact of brand value on brand competitiveness

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    The role of brand value in driving brand competitiveness has recently received attention from marketing scholars like Winzar et al. (2018). From the perspectives of marketing and strategic orientation, we propose and test a framework that depicts the effects of these variables on brand competitiveness. Development of the framework was achieved by synthesising existing research from the marketing and management streams. A convenience sample of 374 retailers who worked with the brand as its business customers completed a survey questionnaire. Structural Equation Modelling (SEM) was employed to test the proposed model. We found that brand value, created for business customers, indirectly enhances brand competitiveness through marketing orientation, albeit not directly. Moreover, brand differentiation directly and positively influences brand competitiveness in addition to building brand value. Our study is one of the initial attempts to explore the capability of brand value to bring together market orientation and strategic orientation for brand competitiveness and also extend the periphery of current knowledge about the variables that drive the competitiveness of a brand
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