36,524 research outputs found

    Addressing the Commercialization of Business Reputation

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    Bringing Candor to Charitable Solicitations

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    The American public donates a staggering amount of money to nonprofit charities. These charities routinely solicit and receive money from donors for specific, earmarked purposes. Often, however, charities ignore their obligations to use money for these designated uses. In many circumstances, even a seemingly benign redirection of earmarked gifts for other charitable purposes could constitute fraud and misrepresentation. Breaking the implicit or explicit promise to use money in a designated manner harms donors, charities, and the public. Prospective donors assess the value of charitable donations in a manner similar to the way they value consumer goods and services and can be swayed by false claims. Accordingly, allowing distortions of perceived value misleads donors when they are directing their charity. In light of detailed examinations of charitable-organization spending practices, this Article will propose that charities should adhere to a new, higher level of candor in their public communications. Maintaining a renewed, scrupulous approach to disclosure would, in Chief Justice John Marshall’s parlance in Trustees of Dartmouth College v. Woodward, ensure “that the charity will flow . . . in the channel” that the donors expressly choose

    An exploration of the marketing readiness of websites

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    The aim of the reported study was to assess the marketing readiness of websites using a tool developed from studies in the late 1990s. The research hypotheses suggest that, in line with earlier studies, government websites are more marketing ready than commercial service organisation sites in Australia. The paper reports findings that commercial service organisation websites are not as marketing ready as might be expected. The research hypotheses are partially supported in that Victorian local government websites show evidence of more sophisticated marketing capability than those of commercial service organisations in Australia and that the service organisations sampled are less likely to employ the Web as a marketing channel than local government.<br /

    Lagrange Multipliers and Couplings in Supersymmetric Field Theory

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    In hep-th/0312098 it was argued that by extending the ``aa-maximization'' of hep-th/0304128 away from fixed points of the renormalization group, one can compute the anomalous dimensions of chiral superfields along the flow, and obtain a better understanding of the irreversibility of RG flow in four dimensional supersymmetric field theory. According to this proposal, the role of the running couplings is played by certain Lagrange multipliers that are introduced in the construction. We show that one can choose a parametrization of the space of couplings in which the Lagrange multipliers can indeed be identified with the couplings, and discuss the consequences of this for weakly coupled gauge theory.Comment: 13 pages, harvma

    The Noncommutative Geometry of Graph CC^*-Algebras I: The Index Theorem

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    We investigate conditions on a graph CC^*-algebra for the existence of a faithful semifinite trace. Using such a trace and the natural gauge action of the circle on the graph algebra, we construct a smooth (1,)(1,\infty)-summable semfinite spectral triple. The local index theorem allows us to compute the pairing with KK-theory. This produces invariants in the KK-theory of the fixed point algebra, and these are invariants for a finer structure than the isomorphism class of C(E)C^*(E).Comment: 33 page
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