Challenges Encountered by Healthcare Professionals as Frontline Fighters during the COVID-19 Pandemic in Bangladesh: A Qualitative Study

Throughout the pandemic, healthcare professionals (HCPs) around the world encountered numerous challenges. This study was conducted in the middle of the pandemic, from June to November 2021, and explored the multiple issues that HCPs faced in Dhaka, Bangladesh. Thirty doctors and nurses, covering a wide range of workplaces and experiences, were interviewed. A qualitative investigation was performed to assess the influence that diverse organizational, familial, social, and religious factors had on their commitment to fulfil their professional duties. Thematic content analysis was performed on the findings. The results emphasize the physical and mental health problems of HCPs, the vital role of organizations in addressing the wellbeing of HCPs, and the necessity of providing training for them, along with workloads and PPE-related problems. It also explores the roles of families, the influence of society, and the impact of religious beliefs on their commitment during the pandemic

Music logos drive digital brands: an empirical analysis of consumers' perspective

Universally digital music is believed to be the most appealing, and relaxing experience generator for the human mind. Different brands use music as a strategic tool for gaining consumer attention by providing a sense of association, loyalty, and assurance of quality to connect with brands. Fewer studies have focused on music logos, start-up chyme, and sonic logos, with very little information on the practical aspects of adopting digital tunes. The authors employed structural equation modeling to analyze data for the moderation effect of awareness, loyalty, and association on brand equity of prominent brandsin this study. Results of the study reveal that consumers showed high brand recognition awareness and positive associations regarding the brands which employed digital music logos in their promotions. This study suggests a new digital transformation or repositioning of promotional campaigning with music logos that can help in enhancing brand equity with help of these digital tunes