Speech Impact in Political Discourse in Context of COVID-19 Pandemic (Speeches of B. Johnson and D. Biden)

The article is devoted to the study of pragmalinguistic means of political discourse. The material was transcriptions of speeches by British Prime Minister B. Johnson and US President D. Biden, published on the official websites of the governments of Great Britain and the United States. The authors set themselves the task of studying communication tactics that update the main directions of policy regarding COVID-19. The relevance of the work is due to the constructivist approach to the language. Political discourse is one of the ways to actualize power and control in society. The analysis revealed two groups of tactics that affect social consciousness and behavior: tactics of negative representation and tactics of positive representation. The tactics of negative representation of the pandemic include the following: emphasizing the threat, modeling a negative scenario, attracting negative experience. Positive representations are created through the use of tactics such as highlighting achievements, modeling a positive scenario, solidarity, appeals to duty, persuasion and appeal. It is shown that the linguistic means of updating the identified tactics have a targeted impact on the emotional sphere and on the consciousness of citizens, being a strong argument in favor of vaccination. The analysis carried out contributes to the understanding of the discursive mechanisms of influence on the mass consciousness

Media Representation of the Pandemic: a Metaphorical Image of War (based on American Newspapers)

The article is devoted to the study of the media representation features of the situation of coronavirus infection spread. The material was articles published in American newspapers. It is shown that the metaphorical model "War" is widely used in media coverage of the pandemic. The relevance of the work is due to the ability of the media to influence the mass consciousness. The methodological basis of the research is formed by critical discourse analysis, which establishes the connection between language and social reality. The article provides an overview of works devoted to the study of metaphor. The theoretical foundations for the study of metaphorical modeling are given. In the course of the analysis, the linguistic means of updating the metaphorical model "War" were revealed. The authors note that this metaphorical model is represented by such frames as “War and its characteristics”, “Participants in military action”, “War zone”, “Enemy actions”, “Confronting the enemy”. It is shown that modern reality is presented in the media as martial law, the coronavirus is positioned in the media as a cruel and merciless enemy seeking to take over the world, the treatment of the disease is represented as a fight against the enemy. It is concluded that the use of the metaphorical model "War" is one of the ways to conceptualize the spread of coronavirus

Nonabelian density functional theory

Given a vector space of microscopic quantum observables, density functional theory is formulated on its dual space. A generalized Hohenberg-Kohn theorem and the existence of the universal energy functional in the dual space are proven. In this context ordinary density functional theory corresponds to the space of one-body multiplication operators. When the operators close under commutation to form a Lie algebra, the energy functional defines a Hamiltonian dynamical system on the coadjoint orbits in the algebra's dual space. The enhanced density functional theory provides a new method for deriving the group theoretic Hamiltonian on the coadjoint orbits from the exact microscopic Hamiltonian.Comment: 1 .eps figur

Energy-Saving and Environmental Protection Innovative Solutions in Engineering Systems of Buildings and Structures

Колоссальное расходование энергии приводит к лишним затратам и изменению природно-климатического состояния окружающей среды. Цель: уменьшить энергозатраты и снизить негативное влияние на окружающую среду посредствам увеличения использования возобновляемых источников энергии можно с помощью солнца, ветра и биомасс. Результаты: использование энергоактивных систем для зданий позволяет снизить энергетическое потребления объекта на 25-35%. Исключение опасных выбросов и разрушения экосистемы. Применение энергоактивных зданий является наиболее перспективным направлением развития энергетической сферы. Однако для полного перехода требуются развитие совершенных инженерных решений и поэтапной модернизации уже имеющихся систем.Colossal energy consumption leads to unnecessary costs and changes in the natural and climatic state of the environment. The goal: to reduce energy consumption and reduce the negative impact on the environment by increasing the use of renewable energy sources with the help of the sun, wind and biomass. Results: the use of energy-efficient systems for buildings reduces the energy consumption of the facility by 25-35%. Exclusion of dangerous emissions and destruction of the ecosystem. Conclusion: The use of energy-active buildings is the most promising direction for the development of the energy sector. However, a complete transition requires the development of advanced engineering solutions and the gradual modernization of existing systems

Umiejętności prezentacyjne jako ważne kompetencje kierownicze w kontekście komunikacji zawodowej

The paper focuses on presentation skills of future managers in the context of their communication competences. Communication skills can give a job-seeker a significant advantage on the labour market. The research makes significant theoretical and empirical contributions to the process of developing the interpersonal communication skills and competences of the future managers, e.g. the students of management. Genre analysis and action research were applied with the aim of deeper understanding and possible explanation of different aspects of the students' presentation skills on professional topics. The outcome of our study showed that the most problematic areas included stylistic and pragmalinguistic aspects of formal organization of the presentations.Artykuł skupia się na umiejętnościach prezentacyjnych przyszłych menedżerów w kontekście ich kompetencji komunikacyjnych. Umiejętności komunikacyjne mogą dać osobom poszukującym pracy znaczną przewagę na rynku pracy. Niniejsze badanie wnosi znaczący teoretyczny i empiryczny wkład w proces rozwijania umiejętności interpersonalnych i kompetencji przyszłych menedżerów, np. studentów zarządzania. W celu pogłębiania wiedzy i możliwości wyjaśnienia różnych aspektów umiejętności prezentacji studentów w kwestiach zawodowych zastosowano analizę gatunkową i badania w działaniu. Wyniki niniejszego badania wykazały, że najbardziej problematyczne obszary obejmują stylistyczne i pragmalingwistyczne aspekty formalnej organizacji prezentacji