Low Message Sensation Health Promotion Videos Are Better Remembered and Activate Areas of the Brain Associated with Memory Encoding - Table 1

a<p>Location of the clusters and the local maxima of the BOLD fMRI signal change. <i>Z</i>>2.3 cluster corrected at <i>p</i><0.05.</p>b<p>Brodmann area.</p>c<p>Number of voxels.</p>d<p><i>Z</i>-MAX values represent peak activation for the cluster.</p>e<p>Talairach (1988) coordinates.</p>f<p>Hemisphere.</p><p><i>For clarity, clusters with less than 150 voxels are not reported in this table.</i></p><p>Low Message Sensation Health Promotion Videos Are Better Remembered and Activate Areas of the Brain Associated with Memory Encoding - Table 1 </p

Brain response to safe-sex video messages.

<p>Middle temporal gyrus (MTG) and inferior frontal gyri (IFG) (red) have increased response for Low MSV>High MSV items. Occipital cortex (OCC) (blue) has increased response for High MSV>Low MSV ads. Statistical maps are displayed over the Montreal Neurological Institute (MNI) brain template and thresholded at Z = 2.3, cluster-corrected for multiple comparisons at p<0.05. Coordinates converted to Talairach space <a href="http://www.plosone.org/article/info:doi/10.1371/journal.pone.0113256#pone.0113256-Talairach1" target="_blank">[45]</a>.</p

Design of the video message task.

<p>The actual task displays 16 video messages (8 high MSV and 8 low MSV) in pseudorandom order (the order presented above is one possible organization).</p