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1 research outputs found
Efficient and Inefficient Media for Political Campaign Advertising
Author
Bishop Y. M.M.
Blattberg Robert C.
+24Â more
Brody Richard A.
Caldeira Gregory A.
Danegelis Nicholas
Danegelis Nicholas
DeSarbo Wayne S.
Dillon William R.
Downs Anthony
Elrod Terry
George Haley
Goodman Leo A.
Kotler Philip
Kotler Philip
McDonagh Eileen L.
Mukesh Bajaj
Riker William H.
Roland T. Rust
Rosenstone Steven J.
Rothschild Michael L.
Sigelman L.
Simmons Media Studies
Verba Sidney
Wolfinger Raymond
Zimmer Troy A.
Zimmer Troy A.
Publication venue
'Informa UK Limited'
Publication date
Field of study
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