Advertising: "The Good, the Bad and the Ugly"

We model the choice of firms competing in prices in a differentiated products market to bundle advertising messages with their goods in return for payment from advertisers. From the firms’ perspective, the potential to earn revenue from advertisers, makes advertising a “good”. However, because consumers in the product market dislike such advertising, the bundling dampens demand and in this sense is a “bad”. There is also a third role played by advertising, however. Since a firm that bundles advertisements with its good sells a less attractive good, it has to price more aggressively than one that does not do such bundling. Thus, bundling advertisements with the good can lead to more aggressive product pricing and thereby intensify product market competition. In this sense, advertising can make things “ugly”.

Integrated Sensor Fusion Device with an Optimized Mathematical Model to Monitor Civil Engineering Structures

Integrated sensor fusion is a new technique in which multiple sensors intelligently combine data to support application or system performance improvement software. With this method, many sensors combine data for accurate position and orientation information to overcome the inadequacy of each sensor. Data consolidation can be described as measuring the state of an entity as a mixture of data or information. This multidisciplinary field has several advantages, including increased confidence, reliability, and reduced ambiguity when measuring company conditions in engineered systems. This paper discusses the various applications of data fusion in civil engineering in recent years, and puts forward some potential advantages of data fusion in civil engineering. Mathematical modeling (MM) is the skill to transform challenges from application to tractable mathematical formulations that provide insight, answers, and instructions in the theoretical and numerical analysis of the original application. This article presented an integer linear programming mathematical model to divide building activities in a project to solve building planning problems. MMCE (Mathematical Modeling Conceptual Evaluation) introduced it to complete an accurate and quick estimation of civil systems such as traffic networks, structural systems, and building projects, becoming more and more achievable through omnipresent sensor networks and communications systems. By assessing the condition of the system, it can make better decisions more rapidly and better. This has enormous value and a variety of impacts. Fusion data is an essential element of system status assessment. Applications and needs for research are underlined for the future

Kasturi Walk opens in style.

LORONG Kasturi a lane next to Kuala Lumpur's Central Market, officially became Kasturi Walk after it was launched in style recently

The impact of water and technology on the stock market in China and Japan based on a new heuristic model

Introduction: Water, as an essential strategic resource, is diminishing; this has been framed as a financial risk. We aim to quantitively investigate the impact of water use and technology on the stock market and compare the differences in China and Japan, which represent emerging and mature markets, respectively.Method: We constructed three models using the difference generalized method of moments. The first and second models focused on how water use could influence stock market volatility and returns; the third model added technology as an interaction to explore its impact on the above mechanism. We used an ARIMA-EGARCH model to predict the trend of marginal stock market return with an increase in industrial water use in the next 5 years.Results and Discussion: The results show that 1) water use increases the stock market volatility in both countries, but Japan shows a greater increase than China; 2) water use has a negative impact on stock market returns in China and a positive impact in Japan; 3) technology plays a positive role in the second model, while the ARIMA-EGARCH results correspond to the first two conclusions, which verifies the reasonability of the models. We conclude that heterogeneity exists in the two different market types because of technology level

Demonstration of Geometric Landau-Zener Interferometry in a Superconducting Qubit

Geometric quantum manipulation and Landau-Zener interferometry have been separately explored in many quantum systems. In this Letter, we combine these two approaches to study the dynamics of a superconducting phase qubit. We experimentally demonstrate Landau-Zener interferometry based on the pure geometric phases in this solid-state qubit. We observe the interference caused by a pure geometric phase accumulated in the evolution between two consecutive Landau-Zener transitions, while the dynamical phase is canceled out by a spin-echo pulse. The full controllability of the qubit state as a function of the intrinsically robust geometric phase provides a promising approach for quantum state manipulation.Comment: 5 pages + 3 pages supplemental Materia