Peranan E-Service Quality dan E-Marketing Mix sebagai Penentu Kepuasan dan Loyalitas Pelanggan di Industri E-Commerce Indonesia

The role of E-S-Qual scale on e-service quality variables can be used to measure the quality of services provided by Tokopedia toward customer and the e-marketing mix variabel can be used by organizational management so that they can win the competition in digital sales through e-commerce. Therefore, this research was conducted to analyze the role of e-service quality and e-marketing mix that can create customer satisfied and loyal. The sample was selected based on non-probability sampling technique and 373 people were selected as respondents. Data from filling out the questionnaire was processed using the structural model equation method with AMOS 26 software.The results of the study stated that the direct effect of e-service quality was positive and significant on e-satisfaction and e-loyalty. The direct influence of the e-marketing mix variable which is positive and significant is only obtained on its relationship with the e-satisfaction variable. The results of the indirect effect analysis are only proven on the relationship between e-service quality and e-loyalty through the e-satisfaction variabl

The Effect of Perceived Usefulness, Perceived Ease of Use and Perceived Price on Customer Loyalty in Gojek Through Customer Satisfaction (Study on Gojek Apps Users in Jabodetabek)

AbstractThis research aims to test the effect of Perceived Usefulness, Perceived Ease of Use, and Perceived Price on Customer Loyalty in Gojek through Customer Satisfaction using the Technology Acceptance Model (TAM) and Structural Equation Modeling (SEM). Data is obtained from a questionnaire distributed to Gojek users in Jabodetabek with a total of 255 respondents. The results of the research show that Perceived Usefulness, Perceived Ease of Use, and Perceived Price have a positive and significant impact on Customer Satisfaction and also influence Customer Loyalty through Customer Satisfaction in a positive and significant way. Other Quality of Service criteria such as Perceived Safety, Perceived Risk, and Responsiveness need to be tested in further research, as well as more specific population segments and other methods such as quantitative and interview methods need to be considered in future research

PENGARUH CSR UMKM TERHADAP REPUTASI PERUSAHAAN DAN LOYALITAS PELANGGAN DIMEDIASI CITRA MEREK

ABSTRACTThis study aims to look at the impact of corporate social responsibility (CSR) activities, on the company's reputation and on customer loyalty mediated by brand image. The research problem proposed refers to previous research and the existence of a research gap from previous research. Five hypotheses have been formulated and a model has been developed to answer this research problem. The sampling technique is the Convenience sampling quota method. Respondents from this study amounted to 187 respondents, where the respondents were partners of CV PDHR as craftsmen or producers of sumedang tofu. The analyzer used is the Structural Equation Model (SEM). Testing the validity of using Smart PLS 3.0 Software The results of the data analysis of this study indicate that the model and the results of the study were well received. Of the 5 hypotheses, 4 were accepted and 1 hypothesis was rejected. However, the results of this study prove that the brand image is proven to positively mediate the effect of independent variables on the dependent variable. Keywords: CSR, brand image, reputation, loyalty ABSTRAK Penelitian ini bertujuan untuk melihat dampak dari kegiatan tanggung jawab sosial perusahaan (TJSP) atau dalam bahasa inggris disebut Corporate Social Responsibility (CSR), terhadap reputasi perusahaan dan terhadap loyalitas pelanggan yang dimediasi oleh citra merek. Permasalahan penelitian yang diajukan merujuk kepada penelitian terdahulu dan adanya research gap dari penelitan terdahulu. Lima hipotesis telah dirumuskan dan sebuah model telah dikembangkan untuk menjawab masalah penelitian ini.                 Teknik pengambilan sampel adalah metode kuota Convenience sampling. Responden dari penelitian ini berjumlah 187 responden, dimana para responden adalah mitra dari CV PDHR selaku pengrajin atau produsen pembuat tahu sumedang. Alat analisa yang digunakan adalah Structural Equation Model (SEM). Pengujian validitas menggunakan Software Smart PLS 3.0 Hasil analisis data penelitian ini menunjukkan bahwa model dan hasil penelitian   diterima dengan baik. Dari 5 hipotesa, yang diterima 4 hipotesa dan 1 hipotesa di tolak. Namun dari hasil penelitian ini membuktikan bahwa citra merek terbukti secara positif memediasi pengaruh independent variabel terhadap dependent variable

FAKTOR-FAKTOR YANG MEMENGARUHI SIKAP DAN MINAT PEMBELIAN MILENIAL TERHADAP ASURANSI JIWA

Purpose- This research purpose is to identify factors that influence attitudes and millenial’s purchase intention toward life insurance by focusing on the areas of financial literacy, perceived trust, and demographics. Design/methodology/approach- The research method is quantitative and questionnaires were collected and processed using variance-based structural equation modeling (SEM). Findings- The results showed that financial literacy, perceived trust, and demographics had a significant and positive influence on millennial attitudes and interests. The perceived trust turns out to act as the strongest predictor in predicting attitudes towards life insurance. Implications- The implications of research with a simple model and research instruments that do not involve interviews limit the scope of the research and generalization of findings. Keywords: attitude, purchase intention, financial literacy, perceived trust, demographic, life insuranc

PENGARUH PERSEPSI MEREK MEWAH, PENGARUH SOSIAL DAN SIFAT PAMER TERHADAP NIAT BELI YANG DIMODERASI OLEH KEBUTUHAN AKAN KEUNIKAN PADA KELOMPOK HARLEY OWNERS GROUP DI JAKARTA

Tujuan dari penelitian ini mengajukan model untuk menguji pengaruh positif yang signifikan antara variabel-variabel persepsi merek mewah, pengaruh sosial dan sifat pamer terhadap niat beli yang dimoderasi oleh kebutuhan akan keunikan pada kelompok Harley Owners Group di Jakarta yang merupakan pengguna merek mewah motor merek Harley Davidson. Peneliti menggunakan skala Likert 5 poin dalam pengukuran variabel-variabel. Metode pengumpulan data dalam penelitian ini menggunakan kuesioner dengan teknik Simpel Random Sampling, sedangkan subyek penelitian sebanyak 222 responden sebagai pengguna dan pemilik motor merek Harley Davidson yang tergabung dalam komunitas Harley Owners Group Anak Elang dan Harley Owners Group Nusantara yang berada di Jakarta. Untuk pengujian hipotesis antar variabel, data diolah menggunakan SmartPLS versi 3.0. Hasil dari Path Coefficients secara berurut, persepsi merek mewah berpengaruh positif dan signifikan terhadap niat beli, sedangkan pengaruh sosial dan sifar pamer tidak berpengaruh positif dan signifikan terhadap niat beli, sedangkan kebutuhan akan keunikan sebagai variabel moderasi terhadap variabel-variabel bebas tidak berpengaruh secara signifikan terhadap niat beli. Indikasi R² dari hasil olah data bahwa kemampuan variabel persepsi merek mewah, pengaruh sosial, sifat pamer dan kebutuhan akan keunikan dalam menjelaskan variabel niat beli (Y) sebesar 69,6% (kuat) dan sebesar 30,4% dijelaskan oleh faktor lain di luar dari penelitian ini