異質な消費者のための参照価格、価格閾値と非対称市場反応のモデリング

経博(経営

The nexus between environmentally responsible behavior and destination attractiveness : The mediating role of place attachment

Tourists’ environmentally responsible behavior (ERB) is a critical external factor that influences the attractiveness of tourism destinations. In this study, we propose that the relationship can be the other way around, where destination attractiveness encourages tourists to be involved in ERB. Specifically, we evaluated the causal relationships between destination attractiveness, place attachment, and ERB. Furthermore, we examined how tourists’ age and gender moderate these relationships. Based on the extant literature, relationships between the variables were hypothesized and validated using survey data collected from individuals who traveled to Bali Island, Indonesia. These results suggest that destination attractiveness positively affects environmentally responsible behavior, both directly and through the mediation of place attachment. However, this effect differs among male and female tourists. The implications of this study for the development of sustainable tourism destinations are discussed.論文Articl

Inferring Evoked and Consideration Set from Scanner Data

Evoked and consideration set have been one of main research topics in marketing field for a long time. Using interview data, many studies have been conducted to investigate the nature of its content. However, only few studies tried to do so by using consumer purchase history. By modeling the process of evoked and consideration set formation, in this research we try to elicit consumer evoked set from scanner data. Some managerial implications for marketing decisions derived from the information of estimated evoked set are discussed.Evoked Set, Consideration Set, Brand Choice

Inferring Consideration Set from Scanner Data

Consideration set has been one of main research topics in marketing field for a long time. Using interview data, many studies have been conducted to investigate the nature of its content. However, only few studies tried to do so by using consumer purchase history. By modeling the process of consideration and choice set formation, in this research we try to elicit consumer consideration set from scanner data. Some managerial implications for marketing decisions derived from the information of consideration set are discussed.Consideration Set, Choice Set, Choice Model

Research Note—Estimating Heterogeneous Price Thresholds

A brand choice model with heterogeneous price-threshold parameters is used to investigate a three-regime piecewise-linear stochastic utility function. The model is used to explore the relationships between aspects of consumer price sensitivity and price thresholds using hierarchical Bayes modeling with the Markov chain Monte Carlo (MCMC) method. This study contributes to the modeling literature on discontinuous likelihoods in choice models. The empirical application using our scanner panel data set shows that the reference effect and loss aversion are more marked after price thresholds are taken into heterogeneous price response models. Furthermore, loss aversion is attenuated by using price thresholds than by an aggregate (homogeneity) model without price thresholds.discontinuous likelihoods, reference effect, price threshold, latitude of price acceptance, brand choice, Bayesian MCMC, heterogeneity, scanner panel data