Effect of cooperation on players\u27 immersion and enjoyment

This research examines the effect of cooperative versus non-cooperative game play on immersion and enjoyment in online games. It draws on the self-determination theory to generate the research hypotheses and explain the observed phenomenon. A within-subject experimental design (N=38) was used to evaluate the effects of cooperative versus non-cooperative game play on enjoyment and immersion by having participants play in a manipulated game mode in a controlled gaming environment. The participants\u27 subjective responses were assessed to understand their user experience in cooperative and non-cooperative gaming environments. The results suggest that both immersion and enjoyment were significantly enhanced in cooperative game play. --Abstract, page iii

Effects of the Use of Points, Leaderboards and Badges on In-Game Purchases of Virtual Goods

Game design elements are major factors in gamification. In this study, we seek to examine the impact of game design elements on users\u27 in-game purchases of virtual goods. The purchase of virtual goods due to players\u27 intrinsic motivation has been studied but little is known about the purchase of virtual goods due to the use of game design elements (i. e., Points, Leaderboards and Badges) built into the games. Extending our knowledge to this realm can help researchers to better understand gamers\u27 behaviors, and game designers and marketers to better promote and sell virtual goods in online games