17 research outputs found
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UNT Research Symposium on African Studies
No full textPresentation for the 2015 University of North Texas (UNT) Student and Faculty Research Symposium on African Studies. This presentation discusses explaining the underutilization of inclusive credit programs in subsistence markets and the role of habit under different regulatory environments
Market orientation in Ivory Coast: measurement validity and organizational antecedents in a sub‐Saharan African economy
No full textBusiness‐to‐business marketing practices in West Africa, Argentina and the United States
No full textMeasurement equivalence and applicability of core marketing concepts across Nigerian, Kenyan, Japanese and US firms
No full textCountry‐of‐origin effects in service evaluation in emerging markets: some insights from five West African countries
No full textWhich UGC features drive web purchase intent? A spike-and-slab Bayesian Variable Selection Approach
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