Inter-organizational trust on financial performance: Proposing innovation as a mediating variable to sustain in a disruptive era

Hungarian Information and Communication Technology (ICT) companies have an essential role to play in a disruptive era. ICT firms should collaborate and innovate to obtain profit. The elusive correlation between trust in business partners and financial performance inspired this study, which proposed innovation as a mediating variable. The research had two objectives: to investigate the effect of inter-organizational trust on financial performance and innovation and to observe the role of innovation in improving financial performance within different categories of ICT companies. The population included active Hungarian ICT firms. The analysis used 100 samples, comprising micro-, small-, and medium-sized ICT corporations. Those samples were selected by random cluster sampling. This research used Partial Least Square Structural Equation Modelling. This study supported the idea that inter-organizational trust improved innovation, and that innovation enhanced financial performance. As an expected finding, innovation could mediate a positive direction between inter-organizational trust and financial performance

Zachowanie konsumenta Unii Europejskiej na rynku festiwalów w Polsce

In companies oriented toward marketing, consumers are at the centre of attention and learning about their market behaviour and preferences is the starting point in the process of shaping the marketing strategy. An organization, thanks to the right marketing strategy, can better adapt to its environment, which is a key element of strategic management. Therefore, this article addresses the issue of consumer behaviour relative to festivals. The first part of the paper features a brief description of consumers of music, film, and theatre festivals in Poland based on surveys, and the second part describes cultural consumers’ market behaviour. The researchers collected data for this study on N=891 consumers of five Polish festivals in 2016/2017.W firmach zorientowanych na marketing, konsumenci znajdują się w centrum uwagi, a rozpoznanie ich zachowań rynkowych i preferencji jest punktem wyjścia w procesie kształtowania strategii marketingowej. Organizacja, dzięki odpowiedniej strategii marketingowej, może lepiej dostosować się do swojego otoczenia, które jest kluczowym elementem zarządzania strategicznego. Dlatego w artykule rozważano kwestię zachowań konsumenckich w odniesieniu do festiwali. Pierwsza część artykułu zawiera krótki opis konsumentów festiwali muzycznych, filmowych i teatralnych w Polsce, a druga część w oparciu o badania ankietowe, opisuje zachowania rynkowe konsumentów usług kulturalnych. Autorzy zebrali dane do tego badania na próbie (N = 891) konsumentów pięciu polskich festiwali w roku 2016/2017