1 research outputs found
The images of foreign versus domestic retailer brands in China: A model of corporate brand image and store image
- Author
- A Diamantopoulos
- A d’Astous
- A Josiassen
- A Rindell
- A Zarkada-Fraser
- AE Cretu
- AJ Spector
- B Swoboda
- BJ Babin
- BJS Mann
- C Bellak
- C Fombrun
- C Fornell
- D Dobni
- D Grewal
- DA Aaker
- DCL Thang
- E Dichter
- E-C Chang
- ER Gray
- F Liu
- G Balabanis
- G Bick
- G Davies
- G Sonnier
- G Walsh
- G Zhuang
- GR Dowling
- GR Henderson
- H Barich
- HS Krishnan
- I Chaney
- J Agrawal
- J Bloemer
- J Förster
- J Förster
- J Hadjimarcou
- J Henseler
- J-C Usunier
- J-H Kim
- J-N Kapferer
- JF Hair
- JG Klein
- JG Myers
- JH Kunkel
- JK Johansson
- JM Balmer
- JM Balmer
- JM Balmer
- JM Balmer
- JM Balmer
- JP Liefeld
- JR Anderson
- K Walker
- KB Hartman
- KL Ailawadi
- KL Keller
- L Zhan
- L Zhou
- LS Amine
- M Fetscherin
- M Gotsi
- M Patterson
- M Sujan
- M Urde
- MR Zimmer
- N Alexander
- N Nguyen
- N Souiden
- P Martineau
- P Sharma
- PA Argenti
- PJ McGoldrick
- PK Theodoridis
- PW Roberts
- PW Verlegh
- R Abratt
- R Gyrd-Jones
- R Martenson
- R Pappu
- RA Peterson
- RC Goodstein
- RD Straughan
- RGR Javalgi
- RV Da Silva
- S Hosany
- S Samiee
- SL Burt
- SM Keaveney
- ST Fiske
- T Melo
- WK Balzer
- X Han
- Xinming He
- Y Pan
- Zhibin Lin
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
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