5 research outputs found
A Three-Stage Decision Model Integrating FAHP, MDS and Association Rules for Targeting Smartphone Customers
Fuzzy Decision Making for Market Positioning and Developing Strategy for Improving Service Quality in Department Stores
AHP, fuzzy set theory, service quality, market position, SERVQUAL,
Playability Assessment for Educational Computer Games: Pilot Study for Model Development
TAM and E-learning Adoption: A Philosophical Scrutiny of TAM, Its Limitations, and Prescriptions for E-learning Adoption Research
Part 2: Digital SocietyInternational audienceTAM and TAM derived theories have been very popular for investigating users’ e-learning adoption/post-adoption behavior. However, several philosophical holes as well as a number of limitations of TAM research have been pointed by several leading researchers in the recent years. In this paper, we discuss the philosophical holes and present our reflections and possible prescriptions about these holes while conducting research on e-learning adoption/post-adoption. We also discuss the limitations of TAM research and present prescriptions about how e-learning adoption research can be conducted by addressing these limitations