2 research outputs found
A historical examination of the evolution of international advertising standardization/adaptation thought
- Author
- A. Kanso
- A. Kanso P. Kitchen
- A.A. Alashban L. Hayes, G.M. Zinkhan, L. Balazs
- A.C. Fatt
- C. Marcus
- C.A. Bartlett S. Ghoshal
- C.A. Solberg
- C.F. Propson
- C.L. Narayana
- D. Peebles
- D. Peebles J.K. Ryans, I.R. Vernon
- D.A. Griffith A. Chandra, J.K. Ryans
- D.A. Ricks
- D.A. Ricks
- E. Elinder
- E. Kaynak S.T. Cavusgil
- E.E. Pratt
- G. Harris S. Attour
- G.S. Yip
- H. Deschampsneufs
- H.F.L. Chung
- I.A. Vladimir
- I.B. Baalbaki N.K. Malhotra
- I.B. Baalbaki N.K. Malhotra
- J. Hornik
- J.A. Quelch E.J. Hoff
- J.H. Donnelly J.K. Ryans
- J.J. Boddewyn
- J.J. Boddewyn R. Soehl, J. Picard
- J.K. Johansson
- J.K. Ryans
- J.K. Ryans D.A. Griffith
- J.N. Sheth
- J.S. Hill R.R. Still
- K. Simmonds
- K.E. Ettinger
- M. Agrawal
- M. Laroche V.H. Kirpalani, F. Pons, L. Zhou
- M.G. Harvey
- M.L. Barnes
- N.A.M. Lindsey
- O. Cornejo
- P. Delaforce
- R. Green W. Cunningham, I. Cunningham
- R. Parameswaran A. Yaprak
- R. Wei J. Jiang
- R.D. Buzzell
- R.Z. Sorenson U.E. Wiechmann
- S. Hunt
- S. Okazaki G.R. Taylor, S. Zou
- S. Onkvisit J.J. Shaw
- S.C. Hollander K.M. Rassuli, D.G.B. Jones, L.F. Dix
- S.C. Jain
- S.H. Kale D. Sudharshan
- S.P. Douglas S.C. Craig, W.J. Keegan
- S.T. Cavusgil S. Zou
- T. Levitt
- V. Terpstra
- V. Terpstra K. David
- W. Keegan
- W.L. James J.S. Hill
- Y. Wind S.P. Douglas
- Publication venue
- 'Elsevier BV'
- Publication date
- 01/01/2008
- Field of study
No full textTo standardize or to adapt? – A comprehensive review and assessment of the literature
- Author
- A. Birnik
- A. Caruana
- A. Chandra
- A. Chandra
- A. Lockett
- A. O’Cass
- A. O’Cass
- A. Schuh
- A. Shoham
- A. Shoham
- A. Shoham
- A. Shoham
- A. Shoham
- A. Özsomer
- A. Özsomer
- A.-W. Harzing
- A.-W. Harzing
- A.J. Maule
- B. Merrilees
- B. Rosenbloom
- B.B. Schlegelmilch
- C. Bartlett
- C. Lee
- C.A. Solberg
- C.A. Solberg
- C.C. Bianchi
- C.C. Bianchi
- C.K. Prahalad
- C.M.P. Sousa
- C.M.P. Sousa
- C.M.P. Sousa
- C.R. Anderson
- C.R. Taylor
- C.S. Katsikeas
- D. Birch
- D. Dow
- D. Vrontis
- D.A. Griffith
- D.B. Stewart
- D.J. Lemak
- D.L. Alden
- D.L. Alden
- E. Elinder
- E. Elinder
- E. Ko
- F. Fastoso
- F. Robles
- G. Cui
- G.C. O’Connor
- G.T.M. Hult
- H. Hoeken
- H.A. Simon
- H.A. Simon
- H.F.L. Chung
- H.F.L. Chung
- H.F.L. Chung
- H.J. Cheon
- H.V. Perlmutter
- H.Y. Wong
- I. Roostal
- J. Evans
- J. Florin
- J. Saunders
- J.A. Parnell
- J.H. Pae
- J.J. Boddewyn
- J.K. Ryans
- J.M. Mezias
- J.M. Pennings
- K. Glaister
- K. Sirisagul
- K.G. Pillai
- K.R. Conner
- L.C. Leonidou
- L.F. Lages
- L.F. Lages
- L.F. Lages
- L.K.S. Lim
- M. Callow
- M. Hultman
- M. Kutschker
- M. Kutschker
- M. Subramaniam
- M. Theodosiou
- M. Theodosiou
- M. Tixier
- M. Yamin
- M.A. Littrell
- M.A. Merz
- M.D. Cohen
- M.S. Roth
- M.W. Peng
- N. Dawar
- N. Dawar
- N. Singh
- N. Venkatraman
- N. Venkatraman
- N.K. Viswanathan
- N.V. López
- O. Schilke
- P. Gabrielsson
- P. Kotler
- P. Michell
- P.A. Rau
- R. Friedmann
- R. Grewal
- R. Grosse
- R. Rosenthal
- R. Suri
- R.A. Westbrook
- R.E. Klippel
- R.G. Javalgi
- R.G. Javalgi
- R.J. Calantone
- R.L. Priem
- R.Z. Sorenson
- S. Okazaki
- S. Onkvisit
- S. O’Donnell
- S. Samiee
- S. Schmid
- S. Schmid
- S. Schmid
- S. Xu
- S. Zou
- S.C. Jain
- S.H.C. Tai
- S.M. Shugan
- S.P. Douglas
- S.S. Chhabra
- S.T. Cavusgil
- S.T. Cavusgil
- S.W. Geiger
- T. Levitt
- T.C. Melewar
- T.L. Powers
- U. Fincke
- V.A. Zeithaml
- W. Hahn
- W. Hahn
- W.H. Starbuck
- W.J. Keegan
- Z.E. Shipchandler
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- 01/01/2012
- Field of study
No full text
