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8 research outputs found
Exploring Signaling Roles of Service Providers' Reputation and Competence in Influencing Perceptions of Service Quality and Outsourcing Intentions
Author
A.Parasuraman
D. A.Garvin
+5 more
D. A.Garvin
D. S.Sundaram
F. F.Reichheld
J.Cross
W. W.Chin
Publication venue
'IGI Global'
Publication date
Field of study
No full text
Crossref
Investigating Electronic Word-of-Mouth Motivations in the Middle East
Author
C. L.Hsu
D. S.Sundaram
+6 more
D.Nicholas
M. K.Foster
R. D.Blackwell
R.Wiseman
S. H.Schwartz
W. M.Hur
Publication venue
'IGI Global'
Publication date
Field of study
No full text
Crossref
Creating Successful Mobile Viral Marketing Strategies
Author
D. S.Sundaram
E.Dichter
+8 more
H. H.Bauer
H. M.Yunos
J. E.Phelps
J. E.Swan
M. J.Leppäniemi
M. L.Katz
R.Grunder
S.Okazaki
Publication venue
'IGI Global'
Publication date
01/01/2009
Field of study
No full text
Crossref
A Study of the Role of e-WOM on Social Commerce
Author
D. H.Ahn
D. S.Sundaram
+12 more
D. W.Straub
E.Constantinides
F.Kerlinger
J. C.Nunnally
K. A.MacKinnon
L.Pettersen
L.Rennie
M.Fishbein
N. N.Hajli
R. W.Olshavsky
R.Baron
W.Chin
Publication venue
'IGI Global'
Publication date
Field of study
No full text
Crossref
User Engagement in Feedback Sharing through Social Influence
Author
A.Bandura
A.Bandura
+16 more
A.Stibe
A.Stibe
B. J.Fogg
B.Guerin
D. S.Sundaram
D. W.Johnson
D.Gefen
H.Brignull
H.Oinas-Kukkonen
J.Cohen
J.Froehlich
N.Kock
R. F.Baumeister
R.Axelrod
T. W.Malone
V.Venkatesh
Publication venue
'IGI Global'
Publication date
01/01/2015
Field of study
No full text
Crossref
A Cross-Cultural Perspective on Motives and Patterns of Brand Recommendation in Social Media
Author
Ch. M. K.Cheung
Ch.Neuhold
+13 more
D. J.Bartholomew
D. S.Sundaram
D.Balter
D.Brown
E.Dichter
J. F.Engel
J.Bernoff
J.Nahapiet
P. F.Lazarsfeld
R.Dye
S.Balasubramian
S.Godin
T.Hennig-Thurau
Publication venue
'IGI Global'
Publication date
Field of study
No full text
Crossref
Challenges and Opportunities of Consumer Empowerment in Online Reputation Management
Author
A.Boynton
A.Vollero
+16 more
A.Vollero
B.Morrissey
C. J.Fombrun
C. J.Fombrun
C. J.Fombrun
D. S.Sundaram
E.Argyriou
E.Goffman
E.Neilsen
G.Urban
J. A.Conger
J.Short
R.Hoegg
S.Kotha
S.Ogawa
U. M.Dholakia
Publication venue
'IGI Global'
Publication date
01/01/2014
Field of study
No full text
Crossref
Measuring Consumer Motivations to Share Rumors
Author
A. J.Kimmel
B.Guerin
+15 more
D. S.Sundaram
E.Dichter
F.Koenig
G. S.Day
G. W.Allport
H. B.Dunn
J. F.Engel
J. F.Hair
J. N.Sheth
J.-N.Kapferer
J.Prasad
N. H.Meiners
N.DiFonzo
R. L.Rosnow
T.Shibutani
Publication venue
'IGI Global'
Publication date
Field of study
No full text
Crossref