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‘Cool', Brands and ‘Cool' Brands

Author: A.Mazrui
B.Russell
D. B.Holt
D. S.Hamermesh
D.Brownlie
D.Pountain
E.Wilson
G.DelVecchio
H.Foster
H.Shapiro
J.Van den Bergh
K. A.O’Donnell
K. K.Karan
L.Grossman
M. K.Connor
M. R.Zimmer
M.Danesi
M.Douglas
M.Gladwell
M.Gottdiener
M.Graver
M.Mikulincer
M.Mikulincer
M.Norman
M.Zezer
N.Chaplin
N.Klein
P. A.Adler
P.Dick
R.Barthes
R.Elliott
R.Elliott
R.Majors
S.Levy
T. B.Bornstein
T.Frank
W.Morris
Publication venue: 'IGI Global'
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