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10 research outputs found
Meanings and Implications of Corporate Social Responsibility and Branding in Grocer Retailers
Author
A.Bryaman
A.Wheeler
+18 more
C. D.Pringle
C.Casalegno
D. A.Aaker
D. A.Aaker
D. A.Aaker
D. E.Schultz
D. M.Krugman
D.Lillya
E.Schein
G. E.Belch
I.Altis
J.Kliatchko
M.Porter
M.Porter
M.Porter
P.Maple
R. K.Yin
S.Macleod
Publication venue
'IGI Global'
Publication date
01/01/2014
Field of study
No full text
Crossref
Establishing a Hierarchy Model for Evaluating Integrated Marketing Communications Services of Newspaper Groups in Taiwan
Author
A. L.Delbecq
A.Parasuraman
+22 more
D. E.Schultz
D. E.Schultz
D.Pickton
E.Thorson
F. M.Lin
H. A.Linstone
H. R.Tsai
J. C.Stovall
J. L.Deng
J.Burnett
J.Glen
K. L.Keller
L.Dickey
L.Percy
M.Chuck
R. G.Picard
S.Knoll
S.Wetlaufer
T. A.Shimp
T.Brannan
Y. C.Chen
Y. C.Lee
Publication venue
'IGI Global'
Publication date
Field of study
No full text
Crossref
E-Marketing on Online Social Networks and Ethical Issues
Author
A.Ansari
B.Wellman
+16 more
C. H.Cho
D. E.Schultz
D. M.Timm
D.Boyd
E.Dans
J. A.Ryan
J.Verga
M. J.Hodge
M.Eid
N.Kumar
R. E.Goldsmith
S.Brown
S.Harwood
S.Mietzner
S.Shavitt
T.Michael
Publication venue
'IGI Global'
Publication date
01/01/2014
Field of study
No full text
Crossref
The Understanding of Entertainment in Press Enterprises in Turkey
Author
A. O.Kavaklı
C. C.Fink
+19 more
D. E.Schultz
D. K.Thussu
E.Kumcu
H.Karalı
H.Topuz
H.Topuz
H.Ülgen
İ.Cemalcılar
İ.Kaya
L.Engwall
M.Denis
M.İspirli
N.Demirkent
P.Meyer
R. G.Picard
T.Purvis
Ç.Yiğenoğlu
Ö. B.Tek
Ş.Evliyagil
Publication venue
'IGI Global'
Publication date
01/01/2014
Field of study
No full text
Crossref
CRM Scale Development and Validation in Indian Telecom Sector
Author
A. K.Agariya
A. K.Agariya
+18 more
A. K.Agariya
A.Parasuraman
B. M.Byrne
D. E.Schultz
E. G.Carmines
F.Brassington
I.Heras
J. C.Nunnally
J. G.Barnes
J. M.Rintjema
J. W.Peltier
J.Dyche
L. M.Alzola
M. D.Johnson
P.Kotler
W. G.Zikmund
W. W.Chin
Y.Wang
Publication venue
'IGI Global'
Publication date
Field of study
No full text
Crossref
Customer Empowerment and Satisfaction through the Consultative Selling Process in the Retail Industry
Author
A. H.Lui
A. J.Broderick
+25 more
A. M.Wicks
B. G.Goff
C.Bal
C.Fuchs
D. E.Schultz
D. P.Kotni
D.Baklouti
G. L.Hunter
G.Miller
J. E.Graziano
J. M. C.Schijns
J.Suomala
L. M.Delgadillo
M. M.Anitsal
M.Srivastava
N.Ivanauskienė
N.Nanda
R. E.Whaley
R.Brooksbank
R.Oudan
R.Sainy
S. P.Thenmozhi
S.Pradhan
S.Thomas
T.Yang
Publication venue
'IGI Global'
Publication date
Field of study
No full text
Crossref
Creating Cultural Analogues in Virtual Communities through Branding
Author
B.Lin
B.Sindhav
+36 more
C. E.Osgood
C.Geertz
C.Osgood
D. B.Holt
D. E.Schultz
E. C.Malthouse
E. T.Hall
E.Durkheim
F.Attneave
F.Tönnies
G.McCracken
G.McWilliam
H.Rheingold
I.Pentina
J. h.Lee
J. J.Gibson
J.Baudrillard
J.Hagel
J.Preece
M.Douglas
M.Talukder
P.Bourdieu
P.Watzlawick
R. C.Mayer
R. S.Lynd
R.Pennington
R.Pennington
R.Pennington
R.Pennington
R.Pennington
R.Pennington
S. J.Levy
S.Pinker
W. I.Susman
W.Lippman
Y.Wang
Publication venue
'IGI Global'
Publication date
01/01/2015
Field of study
No full text
Crossref
Developing and Implementing a Model for Selecting Videos for City Marketing
Author
A. B.Bower
A. H.Hsu
+25 more
A. L.Delbecq
A. R.Miciak
A.Hartman
B.Bendinger
C. I.Hovland
D. E.Schultz
G. J.Ashworth
G.Barbarosoglu
H. A.Linstone
H. J.Chu
J. W.Young
J.Nelmes
K. S.Fam
L.Percy
P. F.Hsu
P. W.Burton
Q. H.Chen
R.Batra
R.Ohanian
T. L.Saaty
T. R.Chen
W. F.Arens
W. M.Weilbacher
X. W.Xiao
X. Z.Hong
Publication venue
'IGI Global'
Publication date
Field of study
No full text
Crossref
Financial Implications of Relationship Marketing in Airline Business
Author
A. J.Palmer
A. M.Pilarski
+51 more
A.Arslan
A.Lindgreen
A.Payne
A.Ravald
A.Sharma
D. E.Schultz
D.Chaffey
D.Lee
D.Wessels
E.Arlı
E.Gummesson
G. B.Voss
G.Hooley
H.-T.Thorsten
H.Michael
J. F.O’Connell
J. H.Gittell
J.Egan
K.Freiberg
K.Sindell
L. L.Berry
L. W.Man
L. Y.Sin
L.O'Malley
M. H.Morris
M. N.Alabay
M. O.İlban
M. S.Peter
M. S.Selvi
M.Zineldin
M.Zineldin
N. K.Taneja
N.Kumar
P. C.Verhoef
P.Kotler
P.Kotler
P.Sorce
R. M.Morgan
R. W.Palmatier
R. W.Palmatier
R. W.Palmatier
R.Doganis
R.Doganis
R.Rapp
S.Hollensen
S.Holloway
S.Shaw
T.Teichert
V.Kumar
W. G.Rowe
Ş.Karaca
Publication venue
'IGI Global'
Publication date
01/01/2015
Field of study
No full text
Crossref