Internal Marketing in Tourism: The Case of Human Resource Empowerment on Greek Hotels

Modern marketing is customer-oriented and investigates how to contact and promote the sale of its products and what products are best suited to meet its needs. The quality of products and especially of services depends mainly on the way they are offered by employees. Deficiencies in the quality of products and services lose importance to customers when the willingness of employees to offer them is genuinely positive, while well-organized businesses receive plenty of complaints when employee behavior is cautious and bureaucratic. Internal marketing promotes products initially to employees, and when they are convinced of the value of products, they offer them to customers. Internal marketing is not only for front-line workers but for all company staff. For example, in a hotel the maid may not meet the client but must show personal interest in the cleanliness of the room and the excellent operation of his equipment. If the maid did not find a burned lamp reading lamp for the third day, the customer will feel that the hotel is not interested in the accommodation conditions. Τhe aim of this paper is to analyse the case of internal marketing practices and how it can be used so to leverage the quality of the services provided from a hotel. This is a literature review which relies on the most recent publications. The final outcome is that there is a need to pay more attention on the personnel of Greek hotels and to have some well-established policies on this issue. Furthermore, the paper makes a recommendation for future quantitative research so to examine the views of the employees on the internal marketing practices and policies. © 2020, Springer Nature Switzerland AG

The Role of Organizational Culture in the Greek Higher Tourism Quality

Organizational culture is considered to be important, if not essential, in all industries and businesses nowadays. Every company has its own unique personality, just like people do. This unique personality of an organization refers to its culture. In order to become more effective, organizations have realized how important is the role of their culture and the critical effects it has especially within the tourism industry. The quality of the services and products is affected to a high extent. © 2017, Springer International Publishing AG

Integrating Total Quality Management Philosophy in the Greek Tourism Sector

Tourism sector is currently facing challenges due to the fast paced environment, the changes that it needs to keep up with and the financial crisis as well. Within a highly demanding framework the needs for high standards and total quality management arises. Organizations that are related to tourism need to introduce a philosophy of sustainability by developing innovative practices that will enable them to reserve their competitive advantage. Therefore, total quality management can be a useful tool in improving their products and services by focusing in quality parameters. © 2017, Springer International Publishing AG

The Introduction and the Application of Technological Innovations as Administrative Efficiency Factor in Education

Innovation is a rapidly developed issue, keeping all the aforementioned alerted. Considering this picture, the key issue of this thesis is to clarify the concept innovation as administrative efficiency factor in relation with education using the relevant literature. The existing literature indicates that educational structure and practices are in the center of great reforms. These reforms associated with New Public Management. NPM is a process that involves interaction between managers and markets. It is a set of cost-cutting and management concepts from the private sector including downsizing, entrepreneurialism, enterprise operations, quality management, customer service etc. According to that concept, school managers are trying to create a smaller, more responsive, more entrepreneurial and more effective public sector. Technological innovation has a key role on this and surely it can be the cornerstone of every change which may occur on this field of public administration.</jats:p

Effects of air pollution on <em>Pinus halepensis</em> (Mill.): Pollution levels in Attica, Greece.

Air quality in the Athens basin is well known to be poor, damaging building materials and human health, but there is no information available on concentrations or the impact of oxidants on ecosystems in rural areas outside the basin. A short-term monitoring campaign, coupled with a survey using the O3 bioindicator Bel-W3 tobacco demonstrated that phytotoxic concentrations of O3 occurred throughout Attica, within a 75 km radius of the city. There was relatively little injury produced in the industrial centre of the city and maximum injury was found about 40 km to the SE. Visible lesions identical to those of O3 injury were found on Aleppo pine at all sites in the cooler months. In the summer the needles were very chlorotic, possibly due to photo-oxidation of chlorophylls mediated by heat or drought. This chlorosis may mask oxidant symptoms in the summer. NO2 diffusion tube data and needle analysis suggested that the effects of sulphur and NO2 are probably confined to the Athens basin

Tourism and Destination Marketing the Case of Greece

Marketing has an important role today for every tourist business. However, it is important to focus not only on how the organizations are marketing themselves but also how the destination will market itself and remind that tourists first choose destination and then all the rest, including the hotels. From this literature review, it is obvious that destination branding has a number of advantages and that branding can have benefits in different forms of tourism, whether it is a single tourist unit or a destination. In the case of Greece, the variety of destinations that it has can be the ideal place for further research. Hence, it is proposed for future research to examine destination marketing in practice. © 2019, Springer Nature Switzerland AG

Ethical Tourism: The Theory Vs. The Hedonistic Reality in Popular Greek Tourism Resorts

Tourism has many uses and benefits for local societies, but in many cases a number of negative impacts too. The most important is the environmental impact that mass tourism may create. The tourists sometimes do not respect the cultural and the environmental profile of the country, creating a lot of problems. This is more frequent amongst young people that have not received sufficient education to recognise the importance of culture and traditions outside their own countries. Another serious problem that may arise is that only few people may benefit from tourism and money leaks outside the local community. Besides this, there is also a dark side of the lucrative business of mass tourism: violence by, and between, tourists and sex crimes such as rape. This is mainly attributed to large numbers of young tourists aiming at the consumption of large amounts of cheap alcohol. Drunken male tourists may end up fighting with each other or even harassing female tourists, or even raping them. The aim of this paper is to fill in this gap in the literature regarding this type of tourist behaviour in the Greek resorts: Faliraki and Kavos, by emphasizing actions taken as to prevent these kind of incidents and by focusing on the ethical issues surrounding them. This is a literature review which aims on initiating a discussion, which will lead the way for future research in the area. © 2019, Springer Nature Switzerland AG

Exploring Insurance Fraud and Tourists’ Misbehaviour

Fraud affects every type of insurance, whether it is life or non-life insurance. According to Insurance Europe publications, insurance fraud includes providing untruthful or incomplete information in applications for insurance compensation, submitting a claim for a loss based on misleading or untruthful circumstances, including exaggerating a genuine claim; and otherwise being misleading or untruthful in dealings with an insurer, with the intention of gaining a benefit under the insurance contract. Insurance fraud may be committed by the policyholder or by a third party claiming against an insurance policy. It can range from opportunistic claims, through claims for phantom passengers and fictitious injuries in road accidents, to highly organized crime rings. Fraudulent claims and the cost of investigating suspected frauds lead to higher premiums for honest customers. Investigating fraud also has an impact on insurers’ ability to deal with genuine claims quickly. Some resorts in Greece, such as Faliraki and Kavos, have developed a reputation as been places where tourists, mostly British, are often raped from drunken tourists or even from locals. Someone could claim that those are destinations where alcohol and violence can have very negative effects. However, there is also the case of insurance fraud. This research is going to take a deep look not only on the existing theory on insurance fraud, but also on cases which have been on media. Indeed, there is a series of cases where tourists have made claims for been rapped? However, the investigation made from the insurance firms has concluded that no rape has occurred; in most cases the tourists just aimed at the refund given from the insurance company for the case of a rape. Our literature review and secondary research, suggests that there are indeed many cases of this kind of fraud. However, during the past years the insurance firms are on alert and able to reveal many cases of insurance fraud; which has in turn also reduced the cases of persons asking claims from the insurance firms for rapes. Actually, the dramatic fall on the claims from tourists, who claim that they have been raped, is an indication that the increased level of inspections made from the insurance companies have been effective against fraudulent insurance claims. © 2019, Springer Nature Switzerland AG