1 research outputs found
Shared Consumer Needs Across India and China: A Path to Global Advertising of Services?
- Author
- A Bardi
- A Furnham
- A Hinterhuber
- A Krishnamurthy
- A Patni
- A Saxenian
- A Saxenian
- ACO Siqueira
- AIDA Costa
- Anup Krishnamurthy
- B Mueller
- B Swoboda
- BA Walker
- BG Glaser
- BG Glaser
- C Homburg
- CE Gengler
- CR Taylor
- D Duangboudda
- D Lerman
- D Maheswaran
- D Slater
- D Ward
- E Deci
- E Garbarino
- E Kaynak
- E Pernu
- EI Mostovicz
- F Buttle
- F Langerak
- F Yahya
- FM Chuang
- FW McFarlan
- G Fennell
- G Harris
- G Hofstede
- G Moran
- GS Day
- H Cooper
- H Szu-Chi
- HJ Park
- I Gough
- J Arndt
- J Blythe
- J Cadogan
- J Cohen
- J Garrett
- J Gutman
- J Gutman
- J Pincus
- J Rekom van
- J Senyszyn
- J Zhang
- JC Narver
- JJ Arnett
- JM Phillips
- JN Sheth
- JO Kim
- JS Podoshen
- K Grayson
- K Kim
- L Sudbury-Riley
- L Tay
- L Zhou
- L Zhou
- M Agrawal
- M Bergstrom
- M Brettel
- M Laroche
- M Mooij De
- M Mooij De
- M Mooij De
- M Paul
- M Rokeach
- M Winell
- MA Akaka
- MK Mooij De
- ML Peterman
- N Donthu
- N Hennigs
- N Zhou
- P Kotler
- P Riefler
- P Shukla
- P Silayoi
- PR Cateora
- Pradip H. Sadarangani
- R Barrena
- R Batra
- R Mascio Di
- R Pieters
- RE Hite
- RE Petty
- Richard P. Bagozzi
- RL Moore
- RP Bagozzi
- RP Bagozzi
- RW Brislin
- S Chow
- S Okazaki
- S Okazaki
- S Okazaki
- S Onkvisit
- S Samiee
- S Zou
- SE Moriarty
- SF Slater
- SH Schwartz
- SHC Tai
- T Doctoroff
- T Kuisma
- T Levitt
- TJ Domzal
- TJ Reynolds
- TJ Reynolds
- TJ Reynolds
- TJ Reynolds
- V Gupta
- W Darley
- W Gong
- W Winit
- WAK Frost
- WD Perreault
- WJ Keegan
- Y Cheong
- Y Xu
- Y Zhang
- Y Zhang
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study