What is the Value of Home? NOT FOR SALE - West End Interventions

Many Australians today are image consumers. We fail to question the importance of lifestyle imagery created and promoted by Real Estate Agencies whom have no actual part in the physical creation of house, or indeed the intimate making of "home" through our experiences of place. Real Estate Markets dictate how, where, when and what we buy. Re-sale values, profit-making, and value-adding interfere with the crafting of a home over time as a tangible, individual, collaborative, and rich lived experience of dwelling. The "NOT FOR SALE" project is a response and critique of the dominance of real estate forces in West End within the context and unshakable presence of a booming inner-city property market. This proposal originated from an experimental dwelling in Avebury St., West End. This project has been fashioned over a period of several years primarily from recycled local materials, interconnected with the changing needs and spatial requirements of the occupants and project participants. The influence of property markets is of little concern in this home "making". The "NOT FOR SALE" project attempts to question and critique the purely financial value that we as a society place upon our homes. By appropriating and re-coding the Real Estate Signage typologies, we aim to provoke social commentary on the dominance of real estate forces in the West End suburb. There is a strong and rich tradition of anti-consumerist activist graffiti in West End. Activists re-code signs and property with political commentary and critique. The "NOT FOR SALE" project draws upon this tradition through our RRESign (Recodified Real Estate Signs): we aim to redress the dominant commercial forces associated with the single house/property. Collectively, at the scale of the street, these RRESigns will reflect a critique of street scale, amenity, and character. Finally, at the scale of the suburb, the network of RRESigns will reflect a critique of the idea of place making. Collectively, the aim of the "NOT FOR SALE" RRESign interventions is to highlight the idea of making and the material characteristics of dwelling that challenges the cultural value of commodified property, re-defining and prioritising the idea of "home". Conventional Real Estate signs use images and text to sell an idea of home: our proposed interventions sell nothing, and are rather celebrations of the joy of making tactile, handcrafted objects, and by extension, the making and crafting of home. The intimate and experiential understanding of home will be harnessed through the engagement of local residents. Community groups within West End such as Local Push can further disseminate the RRESign interventions. The signs will be constructed West End-specific materials (old signs purchased from inexpensive second-hand material merchant Reverse Garbage in Montague Rd.): turning post-consumer waste into objects of material beauty and social critique. Residents and community groups will be encouraged to place their RRESigns outside their properties and adjacent real estate signs, frustrating and recoding the existing For-Sale signs that currently dominate the West End street scape. The project is dependent on the support of the local residents, extending from a few signs in Avebury St. to a network of RRESigns throughout West End. A commentary on people's responses to the project will be linked to the www.apbv.com.au website. What is the value of home