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5 research outputs found
Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation
Author
Bettman James R.
Cuneo Alice Z.
+3Â more
Lehmann Donald
MacInnis Deborah J.
Mayersohn Norman
Publication venue
'American Marketing Association (AMA)'
Publication date
Field of study
No full text
Crossref
Constructing Purity: Bottled Water and the Commodification of Nature
Author
Cuneo Kramer Alice Z.
Davis Susan G.
+10Â more
Foster John Bellamy.
Goldman Robert.
Hicks Joyce Clark.
Kummer Corby.
Lenzner Robert
Lukes Timothy W.
McCarroll Thomas.
Smith Toby M.
U.S. Environmental Protection Agency
Williamson Judith.
Publication venue
'Wiley'
Publication date
Field of study
No full text
Crossref
Online In-Game Advertising Effect: Examining the Influence of a Match Between Games and Advertising
Author
Aaker David A.
Acar Adam
+29Â more
Bagozzi Richard P.
Bellman Steven
Brennan Ian
Celuch Kevin G.
Chaney Isabella M.
Churchill Gilbert
Cuneo Alice Z.
di Cesare Christopher
Dodds William B.
Fan Xiucheng
Fornell Claes
Hendon Donald Wayne
Hibbard Jonathan D.
Homer Pamela M.
Kamins Michael A.
Lee Sang Yeal
Lewis Ben
Lu Hongjiang
MacKenzie Scott B.
Malthouse Edward C.
Nelson Michelle R.
Nelson Michelle R.
Olney Thomas J.
Rouse Ruby A.
Russell Cristel A.
Shamdasani Prem N.
Steenkamp Jan-Benedict E.M.
Wu Shwu-Ing
Yang Moonhee
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
The Effects of Interactivity on Cross-Channel Communication Effectiveness
Author
Aaker David. A.
Alba Joseph
+57Â more
Baker Michael J.
Berthon Pierre
Biocca Frank
Blattberg Robert C.
Burke Raymond R
Burke Raymond R
Coyle James R.
Cuneo Alice Z
Elkin Tobi
Fazio Russell H.
Fazio Russell H.
Ganesan Shankar
Geyskens Inge
Ghose Sanjoy
Griffith David
Griffith David
Ha Louisa
Hart Christopher W.
Heeter Carrie
Hoffman Donna L.
Häubl Gerald
Irwin Julie R.
Jee Joonhyung
Kelloway E. Kevin
Kline Rex B
Lee Khai Sheang
Lee Se-Jin
Li Hairong
Liu Yuping
Lynch Patrick D.
McKillen Dan
McMillan Sally
Meeker Mary
Merrilees Bill
Morgan Robert M.
Newhagen John E.
Novak Thomas P.
Petty Richard E.
Ratnasingham Pauline
Salomon Ilan
Schlosser Ann E
Shen Fuyuan
Sherman Steven J
Singh Jagdip
Singh Mandeep
Sirdeshmukh Deepak
Smith Robert E
Smith Robert E.
Steuer Jonathan
Stout Patricia A.
Sultan Fareena
Unz Dagmar C.
Upshaw Lynn
Wu Guohua
Wu Guohua
Yoo Chan Y.
Yoon Sung-Joon
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
Advertainment or Adcreep Game Players’ Attitudes toward Advertising and Product Placements in Computer Games
Author
Alwitt Linda
Andrews J. Craig
+57Â more
Babin Laurie A.
Balasubramanian Siva K
Baron Reuben M.
Bulik Beth Snyder
Chunovic Louis
Cuneo Alice Z
DeLorme Denise E.
Durand Richard M.
d’Astous Alain
d’Astous Alain
Edwards Ellen
Friestad Marian
Glaser Barney G.
Gough Paul J
Gould Stephen J.
Grover Ronald
Gupta Pola B.
Gupta Pola B.
Gupta Pola B.
Haller Thomas F
Hirschman Elizabeth C.
James William L.
Karrh James A
Karrh James A.
Karrh James A.
Kozinets Robert V
Kuchinskas Susan
LaPastina Antonio C
Larkin Ernest F
Law Sharmistha
Lienert Anita
MacKenzie Scott B.
Marriott Michel
McCarty John
Mittal Banwari
Moorman Marjolein
Moran Gwen
Muehling Darrell D
Naughton Keith
Nebenzahl Israek D.
Nelson Michelle R
Ong Beng Soo
Pennington Robert
Pollay Richard
Roehm Harper A.
Rotzoll Kim B.
Russell Cristel Antonio
Russell Cristel Antonio
Schlosser Ann E.
Shavitt Sharon
Spillman Susan
Steuer Jonathan
Vorderer Peter
Vranica Susan
Wade Will
Wasko Janet
Youn Seounmi
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref