7 research outputs found
The Role and Influence of Factory Level Purchasing within a Corporate Structure
- Author
- Publication venue
- 'Emerald'
- Publication date
- Field of study
Full text linkThe Marketing Strategy Continuum: Towards a Marketing Concept for the 1990s
- Author
- Publication venue
- 'Emerald'
- Publication date
- Field of study
Full text linkDeveloping a framework for makeâorâbuy decisions
- Author
- Publication venue
- 'Emerald'
- Publication date
- Field of study
Full text linkUsing the 7Ps as a generic marketing mix
- Author
- Berry L.L.
- Booms B.H.
- Borden N.H.
- Brunner G.C. II
- Buttle F.
- Chase R.
- Cowell D.
- Culliton J.W.
- Enis B.M.
- Foxall G.
- Frey A.W.
- Kotler P.
- Kotler P.
- Kotler P.
- Lazer W.
- Lazer W.
- Levitt T.
- Levitt T.
- Levitt T.
- Lovelock C.H.
- McCarthy E.J.
- McCarthy E.J.
- Mindak W.A.
- Mohammed Rafiq
- Nickels W.G.
- Payne C.M.A.
- Pervaiz K. Ahmed
- Reichard C.J.
- Shapiro B.P.
- Shostack G.L.
- Stanton W.J.
- Voss C.A.
- Webster F.E.
- Zaltman G.
- Publication venue
- 'Emerald'
- Publication date
- Field of study
Full text linkPutting Consumers to Work
- Author
- Aron Darmody
- Arvidsson A.
- Arvidsson A.
- Arvidsson A.
- Augé M.
- Aveni R.A.
- Barber B.R.
- Bartels R.
- Beniger J.R.
- Bollier D.
- Bond J.
- Borden N.H.
- Bourdieu P.
- Build-a-Bear Workshop
- Build-a-Bear Workshop
- Build-a-Bear Workshop
- Castells M.
- Castronova E.
- Chesbrough H.W.
- Cohen L.
- Communities Dominate Brands
- Crainer Dearlove
- Culliton J.W.
- De Certeau M.
- Detlev Zwick
- Dreyfus H.L.
- Drucker P.F.
- Drucker P.F.
- du Gay P.
- Dyer-Witheford N.
- Dyer-Witheford N.
- Elliot S.
- Elmer G.
- Frank T.
- Frank T.
- Frank T.
- Gabriel Y.
- Gandy O.H.
- Gottdiener M.
- Hardt M.
- Haughton L.
- Heath J.
- Hellekson K.
- Holtzman D.H.
- Jenkins H.
- Jenkins H.
- Keiningham T.L.
- Kelly K.
- Kline S.
- Kumar K.
- Lagace M.
- Lash S.
- Lego Factory
- LEGO Group
- LEGO Group
- Levine R.
- Levy S.J.
- Lury C.
- Lusch R.F.
- Lyon D.
- MacArthur K.
- Marx K.
- McLuhan M.
- Miller P.
- Negri A.
- Pardee W.J.
- Peppers D.
- Pine B.J.
- Prahalad C.K.
- Prahalad C.K.
- Prahalad C.K.
- Prahalad C.K.
- Ratto M.
- Reed D.
- Ritzer G.
- Ritzer G.
- Roemer J.E.
- Rose N.
- Rymaszewski M.
- Samuel K. Bonsu
- Schmitt B.
- Schor J.
- Second Life
- Seth R.
- Sklair L.
- Tapscott D.
- Tapscott D.
- Tapscott D.
- Tapscott D.
- Terranova T.
- Thomas D.
- Thompson E.P.
- Thrift N.J.
- Toffler A.
- Vandermerwe S.
- Virno P.
- von Hippel E.
- Publication venue
- 'SAGE Publications'
- Publication date
- Field of study
Full text linkA history of schools of marketing thought
- Author
- Alderson W.
- Alderson W.
- Alderson W.
- Alexander R.S.
- Alexander R.S.
- Arndt J.
- Aspinwall L.
- Aspinwall L.
- Assael H.
- Bagozzi R.P.
- Barger H.
- Bartels R.
- Bartels R.
- Bartos R.
- Beckman T.N.
- Beckman T.N.
- Berry L.L.
- Borden N.H.
- Breyer R.F.
- Breyer R.F.
- Breyer R.F.
- Bucklin L.P.
- Bucklin L.P.
- Butler R.S.
- Carnegie D.
- Cherington P.T.
- Clark F.
- Cohen J.
- Commons J.R.
- Converse P.D.
- Converse P.D.
- Converse P.D.
- Converse P.D.
- Copeland M.T.
- Cox R.
- Culliton J.W.
- D. G.Brian Jones
- Davis K.R.
- Dixon D.F.
- Dixon D.F.
- Duddy E.A.
- Duncan C.S.
- Engel J.F.
- Enis B.M.
- Eric H. Shaw
- Faria A.J.
- Farley J.U.
- Ferrell O.C.
- Fishbein M.
- Fisk G.
- Frank R.E.
- Frey A.W.
- Gilbreth F.B.
- Grether E.T.
- Hagerty J.E.
- Holbrook M.B.
- Hollander S.C.
- Hollander S.C.
- Hollander S.C.
- Holloway R.J.
- Homans G.C.
- Hotchkiss G.B.
- Hotchkiss G.B.
- Howard J.R.
- Howard J.R.
- Hunt S.D.
- Hunt S.D.
- Hunt S.D.
- Hunt S.D.
- Hunt S.D.
- Ivey P.W.
- Jones D.G. B.
- Jones F.
- Judd R.C.
- Kassarjian H.H.
- Kelley E.J.
- Kelley E.J.
- Kotler P.
- Kotler P.
- Kotler P.
- Lazer W.
- Lazo H.
- Levy S.J.
- Lewis E.H.
- Lovelock C.H.
- Mallen B.E.
- Mallen B.E.
- Marburg T.
- Maynard H.H.
- Maynard H.H.
- McCarthy E.J.
- McGarry E.D.
- McInnes W.
- Merriam-Webster
- Nicosia F.M.
- Nystrom P.H.
- Nystrom P.H.
- Parlin C.
- Perreault W.D., Jr.
- Phelps D.M.
- Reilly W.J.
- Revzan D.A.
- Ryan F.W.
- Savitt R.
- Schwartz G.
- Shapiro S.
- Shaw A.W.
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- Sheth J.N.
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- Stern L.
- Taylor F.W.
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- Vaile R.S.
- Von Bertalanffy L.
- Weld L.D.H.
- Weld L.D.H.
- White P.D.
- Witkowski T.H.
- Zaltman G.
- Publication venue
- 'SAGE Publications'
- Publication date
- Field of study
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