Algunos estudios sobre comunicación política en la época de Obama : una lectura sociológica

Este artículo examina algunos conceptos clave surgidos a consecuencia del incremento, constante y global, de la atención a la comunicación política. El primer concepto es storytelling, convertido en la base de una nueva visión narrativa sobre el liderazgo político y analizado en el homónimo libro de Christian Salman (Storytelling, 2007). El segundo es autobiography, considerado una potente herramienta tanto en la introducción del significado simbólico de una figura política como en la identificación de la imagen de una nación (por ejemplo las autobiografías de Obama). El tercer concepto es charisma, un término más bien ambiguo y crucial para entender la diferencia entre el poder "duro", "blando" e "inteligente", definidos por Nye (The Powers To Lead, 2008) y Castells (Communication Power, 2009). Mientras Nye sugiere que el carisma es el resultado del cruce entre las formas dura y blanda de ejercer la autoridad, Castells subraya la creciente relevancia de las relaciones entre el poder y la comunicación, cuyo resultado es un inestable balance entre las herramientas de los medios tradicionales y las nuevas tecnologías de la comunicación. Así pues, mientras que la televisión gira en torno al escándalo y el cotilleo, las redes sociales (y en general la web 2.0) proclaman una especie de autocomunicación de masas. En consecuencia, la pericia de los líderes a la hora de escoger el medio "adecuado" y el momento "adecuado" implican la comprensión del rol de la tecnología en la sociedad postmoderna.In the context of the considerable and global increase of public attention to political communication, the essay connects some keywords emerging from recent publications in the field. The first word is "storytelling", considered as source for a new narrative vision about political leadership, an analysis of which is provided by the evaluation of Christian Salman's book by the same title (Storytelling, 2007). The second word is "autobiography", viewed as a powerful tool to introduce the symbolic meaning of a political figure and to identify the image of a nation (such in the case of Obama and his autobiographical books). The third word is "charisma", a rather ambiguous term, crucial to understand the difference between hard, soft and smart power, as we find in Nye (The Powers To Lead, 2008) and Castells (Communication Power, 2009). While Nye suggests that charisma results from the interweaving of soft and hard authority forms, Castells underlines the increasingly relevant relationships between power and communication. The new situation is based on the unstable balance between broadcasting and on line tools. In particular, TV news run after scandals and gossip, while social networks (and in general all the new media web 2.0) announce a sort of self-mass-communication. Thus, the leaders' skill to use the "right" media at the "right" time necessarily implies comprehension of the role of technology in postmodern society

Oltre la rappresentazione novecentesca delle dinamiche di opinione:la riconfigurazione del modello della doxasfera

This article proposes a descriptive model of the performing areas present in the communication dynamics (doxasphere). This model allows us to redefine the bottlenecks of the concepts of public opinion inherited from the twentieth century tradition, definitively including the digital virtuality in the conditions of its construction and in conflicts of opinion. Moving from Bourdieu's statement that “the state of opinion, at a given moment, is a system of forces and tensions” (Bourdieu, 1973, p. 74), we identify four performing areas constantly intervening on the problematic issues that may generate conflicts of opinion: decision makers, pressure groups, multitudes and media. We define the representation of this framework “doxasphere”. Over the past few decades, the connected digital system triggered a reconfiguration of the doxasphere, whose dynamics are now produced by disintermediated decision makers, connected pressure groups and digital opinion leaders, prosumers (connected multitudes) and hybridized media

Il gioco mentale del lettore nel mondo stilizzato di Eva e Diabolik

Saggio sul consumo degli albi di Diabolik e sulla stilizzazione estetico-narrativ

Un sociologo e alcuni modi di dire. Piccolissima indagine su alcune espressioni popolari provenienti dai media

As a sociologist of communication, the author wonders what function common sayings have. Phrases crystallized in collective imagery and used by many individuals in a certain context, common sayings are support bases of verbal communication, able of creating a comfortable setting for oral (or written) human relations. To exchange common sayings means to share a common culture: not by chance in the past a great number of phrases has come from Latin repertoires, or from Shakespeare’s masterpieces, or – in a more distant past – from the Bible, the Gospels, and the Koran. In our time a large number of common sayings come from the media: the text provides some examples of widespread expressions to be commented, coming from different branches of popular media culture (songs, radio and television programs, movies, comics, political communication). Nevertheless, quickness and frantic pace of media production do not seem to guarantee the permanence of common sayings among generations: the expressive cycles are increasingly shorter, and the digital culture is playing a decisive role in differentiating and fragmenting generations

L'avènement de l'émotion publique ou l'avènement de l'émotionnel dans la doxasphère reconfigurée par la technologie numérique

Lezione inaugurale seminario «La fabrique de l’opinion» organizzato dai dottorati del terzo anno des Écoles doctorales 58 et 60

La finzione della finzione. Il ruolo del Chisciotte nei labirinti della metaletteratura borgesiana

Saggio sul significato del Don Chisciotte nella poetica di Borges, in occasione di un monografico della rivista Im@go dedicato al personaggio di Cervante

Autosociologia via fb in chiave pandemica

EnThe present paper proposes a self-analysis of Facebook posts published by the author as a narrative of the pandemic experience, trusting in the heuristic value of an observation of individual experiences, such as those found in written form on social networks, to carry out studies on the dynamics of social communication. The a posteriori analysis of one's own writing then allows for a reflection on both the contents proposed during the pandemic and on the strategies adopted within the digital communication space.ItIl contributo propone un'autoanalisi dei post pubblicati su Facebook dall'autore come narrazione dell'esperienza pandemica, confidando nel valore euristico, per studi sulle dinamiche della comunicazione sociale, di una osservazione delle esperienze individuali, come quelle rintracciabili nelle scritture affidate ai social. L'analisi a posteriori della propria scrittura consente anche una riflessione sia sui contenuti proposti nel periodo pandemico, sia sulle strategie adottate all'interno dello spazio comunicativo digitale

La complicata costruzione della dignità nell’esplosione contemporanea dei suoi contrari

Recensione del volume di Charo Lacalle (In)dignidades mediáticas en la sociedad digital, Edi-ciones Cátedra, Madrid, 2022, pp. 166