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6 research outputs found
Consumer Perception of Brand Personality: An Empirical Evidence from India
Author
Batra R.
Costa P.T.
+9 more
Crask M.R.
Hair J.
Hieronimus F.
King Stephen H.M
Loehlin J.C.
Nunnally J.C.
Park H.H.
Richter T.
Siguaw J.A.
Publication venue
'SAGE Publications'
Publication date
Field of study
No full text
Crossref
Magnitude Estimation of Food Acceptance
Author
Claassen M.R.
Crask M.R.
+18 more
Lavenka N.M.
Lavenka N.M.
Lavenka N.M.
Lawless H.T.
Lawless H.T.
Lawless H.T.
Lawless H.T.
Lodge M.
McDaniel M.R.
Moskowitz H.R.
Moskowitz H.R.
Moskowitz H.R.
Peryam D.R.
Rozin P.
SPSS.
Stevens S.S.
Vickers Z.A.
Warren C
Publication venue
'Wiley'
Publication date
Field of study
No full text
Crossref
The Antecedents and Consequences of Market Orientation in Australia
Author
Armstrong S.
Australian Customer Service Association
+24 more
Banaghan M.
Blainey G.
Blake R.
Campbell K.E.
Caruana A.
Crask M.R.
Cravens D.
Dandridge T.C.
Farrell M.
Felton A.
Kohli A.
Kotler P.
Kotler P.
Levitt T.
Levitt T.
Lichtenthal J.D.
Nolan Norton Institute
Pelham A.M.
Raven B.H.
Sandilands B.
Shoebridge N.
Shoebridge N.
Styles C.
Wood C.
Publication venue
'SAGE Publications'
Publication date
Field of study
No full text
Crossref
Strategy and Structure in Bank Advertising: An Empirical Test
Author
Aaker D.A.
Banking Journal
+23 more
Barras-Hill I.
Bruce Seaton
Colby M.
Crask M.R.
Crosier K.
Easingwood C.J.
Ferrero C.J.
Fitch E.
Fleming D.
Henry A. Laskey
J.A.F. Nicholls
Kaplan R.P.
Kotler P.
Liu S.S.
Matteson P.
Miller R.B.
Puto C.P.
Ray M.
Rossiter J.R.
Schindler M.
Shimp T.
Spaeth O.L.
Stewart D.
Publication venue
'Emerald'
Publication date
Field of study
No full text
Crossref
GAINING A COMPETITIVE ADVANTAGE IN FASHION RETAILING
Author
Anderson W.T.
Angela W. Hawksley
+31 more
Barbara R. Lewis
Calantone R.J.
Clark L.
Cohen D.
Crask M.R.
Dichter E.
Gutmann J.
Hansen R.A.
Hawksley A.W
Hendon D.W.
Howard J A
Kahl J.A.
Katz E.P.
Koponen A.
Kotler P.
Lindquist J.D.
Martineau P.
Martineau P.
Mattson B.E.
Mazursky D.
McConnell J.D.
Porter M.E.
Rich S.U.
Rogers E.M.
Schiffman L.G.
Sirgy M.
Sommers M.S.
Tauber E.M.
Wells W.D.
Wells W.D.
Zins M.A.
Publication venue
'Emerald'
Publication date
Field of study
No full text
Crossref
Consumer Self-Monitoring, Materialism and Involvement in Fashion Clothing
Author
Alwin D.
Arora R.
+61 more
Arora R.
Auty S.
Beatty S.
Becherer R.
Belk R.
Belk R.
Bell S.
Bloch P.
Bloch P.
Bloch P.
Bloch P.
Briggs S.
Briggs S.
Browne B.
Calder B.
Cass O
Cass O
Chin W.W.
Chin W.W.
Crask M.R.
Davis L.
Eastman J.
Elliott R.
Evans F.
Ferber R.
Flynn L.
Fornell C.
Fournier S.
Goldsmith R.
Hogg M.
Igbaria M.
Kassarjian H.
Kroonenberg P.M.
Laurent G.
Lennox R.
Lennox R.
McCracken G.
Mittal B.
Mittal B.
Mittal M.
Musser L.
Park C.
Richins M.
Richins M.
Richins M.
Ross D.
Shavitt S.
Shruptine F.
Smith S.
Snyder M.
Snyder M.
Snyder M.
Snyder M.
Snyder M.
Snyder M.
Sullivan L
Tigert D.
Tucker W.
Wold H.
Zaichkowsky J.
Zaichkowsky J.
Publication venue
'Elsevier BV'
Publication date
Field of study
No full text
Crossref