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2 research outputs found
A Three-Stage Model of Integrated Marketing Communications at the Marketing-Sales Interface
Author
Acheson Kerri L.
Belch George E.
+9Â more
Brown R.L.
Couretas John
Duncan Tom
Duncan Tom
Lilien Gary L.
Morrill John E.
Schmonsees Robert J.
Schultz Don E.
Watkins Harry
Publication venue
'American Marketing Association (AMA)'
Publication date
Field of study
No full text
Crossref
Differences in Trade Show Behavior Between Manufacturers and Service-Oriented Firms
Author
Banting Peter M.
Barczyk Casimir C
+57Â more
Bellizzi Joseph A.
Bello Daniel C.
Bello Daniel C.
Bello Daniel C.
Bello Daniel C.
Bertrand Kate
Black Robert
Bonoma Thomas V.
Brad O'Hara
Browning John M
Bureau Trade Show
Bureau Trade Show
Bureau Trade Show
Bureau Trade Show
Cavanaugh Suzette
Chonko Lawrence B.
Couretas John
Cox Jonathan M.
Donath Bob
Faria A. J.
Faria A. J.
Fred Palumbo
Golob Steven
Gopalakrishna Srinath
Greif Ed
Herbig Paul A.
Herbig Paul A.
Honnor Roy
Humbert R. P.
Kane William F.
Kerin Roger A.
Kijewski Valerie
Kijewski Valerie
Konopacki Allen
Konopacki Allen
Lazaro Colin
Lilien Gary L.
Mascari Patricia A.
Mee William W.
Mee William W.
Moriarty Rowland T.
Murphy Richard
O'Hara Brad
O'Hara Bradley S
O'Hara Bradley S.
O'Hara Bradley S.
Parasuraman A.
Paul Herbig
Rizzo Andrew M.
Rosson P. J.
Sashi C. M.
Skolnik Rayna
Swandby
Swandby Richard K.
Weinrauch D. J.
Williams Jerome D.
Young Gary G.
Publication venue
'The Haworth Press'
Publication date
Field of study
No full text
Crossref