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1 research outputs found
Arts Organizations and Branding: Creating a New Joint Brand for Three Arts Organizations
Author
Aaker David A.
Aaker David A.
+26Â more
Anholt Simon
Anisimova Tatiana Anatolevena
Anni Sirèn
Annukka Jyrämä
Balmer JohnM.T.
Bryant FredB.
Colbert Francois
Costello AnnaB.
d’Astous Alain
Gorsuch RichardL.
Hair JosephF.
Harish R.
Hatcher Larry
Helmig Bernd
Janonis Vytautas
Kapferer Jean-Noël
Kapferer Jean-Noël
Keller KevinLane
Laforet Sylvie
Peter PaulJ.
Sami Kajalo
Sarsted M.
Tanja Johansson
Uggla Henrik
Venkatesh Viswanath
Ã…sberg PerE.
Publication venue
'Informa UK Limited'
Publication date
Field of study
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