5 research outputs found
The effects of between-partner congruity on consumer evaluation of co-branded products
- Author
- Aaker
- Aaker
- Aaker
- Balachander
- Barsalou
- Barsalou
- Baumgarth
- Boush
- Bridges
- Bridges
- Broniarczyk
- Chakravarti
- Cohen
- Costello
- Dawar
- Farquhar
- Farquhar
- Hampton
- Hampton
- Hampton
- Hillyer
- James
- John
- Kardes
- Keller
- Leuthesser
- Levin
- Loken
- Mandler
- Maoz
- Medin
- Mervis
- Meyers-Levy
- Meyers-Levy
- Minnesota Consumer Behavior Seminar University of Minnesota
- Murphy
- Park
- Park
- Park
- Peracchio
- Petty
- Punch
- Rao
- Rao
- Romeo
- Simonin
- Smith
- Spethmann
- Tauber
- Tversky
- Vaidyanathan
- Washburn
- Washburn
- Publication venue
- 'Wiley'
- Publication date
- 01/01/2007
- Field of study
What brand extensions need to fully benefit from their parental heritage
- Author
- AB Monga
- AB Monga
- B Loken
- C Chang
- C Janiszewski
- Cecilia M. O. Alvarez
- D Nayakankuppama
- DA Aaker
- DA Aaker
- E Maoz
- G Menon
- H Bless
- H Mao
- J Haskel
- J Lynch Jr
- JG Lynch Jr
- JW Alba
- KL Keller
- KL Keller
- KS Wessling
- M Sujan
- M Wanke
- MJ Barone
- MJ Barone
- N Schwarz
- N Schwarz
- P Mathur
- P Nedungadi
- Paul W. Miniard
- Peter R. Dickson
- PW Miniard
- R Ahluwalia
- R Weber
- Rama K. Jayanti
- RD John
- RL Rose
- RR Burke
- S Bambauer-Sachse
- S Ng
- S Shapiro
- S Sood
- S Spiggle
- SJ Milberg
- SM Broniarczyk
- T Meyvis
- University of Minnesota Consumer Behavior Seminar
- WC Park
- Z Gürhan-Canli
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
Evaluation and Feedback Effects of Limited Editions in FMCG Categories
- Author
- A. Drolet
- A. Kumar
- A. Maier
- A. R. McConnell
- B. Loken
- B. Shiv
- C. Joiner
- C. Leuba
- C. W. Park
- Consumer Behavior Seminar
- D. B. Montgomery
- D. E. Berlyne
- D. M. Boush
- D. O. Hebb
- E. A. Joachimsthaler
- E. Maoz
- E. Rosch
- G. L. Urban
- H. Baumgartner
- H. C. M. Trijp Van
- H. Thorbjørnsen
- I. Grande
- J. B. Romeo
- J. L. Ozanne
- J. M. Jung
- J. W. Brehm
- K. Banasiak
- K. L. Keller
- K. L. Keller
- L. A. Brannon
- M. A. Pavelchak
- M. C. Campbell
- M. Givon
- M. K. Ward
- M. Lee
- M. Lynn
- M. Lynn
- M. Lynn
- M. Sherif
- M. Wänke
- M. Zeelenberg
- N. Franke
- Oller
- P. S. Raju
- R. B. Cialdini
- R. B. Cialdini
- R. Folger
- S Menon
- S. K. Reddy
- T. C. Brock
- T. M. M. Verhallen
- Theodore
- W. Amaldoss
- W. D. Hoyer
- Z. Gürhan-Canli
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- 01/01/2010
- Field of study
Rethinking the effect of perceived fit on customers’ evaluations of new products
- Author
- Amna Kirmani
- Amna Kirmani
- Asher Wolinsky
- Barbara Loken
- Birger Wernerfelt
- C. K. Prahalad
- C. Whan Park
- Carolyn B. Mervis
- Daniel C. Smith
- Daniel C. Smith
- David A. Aaker
- David M. Boush
- David W. Gerbing
- Everett M. Rogers
- Frank Kardes
- H. Igor Ansoff
- Howard Moskowitz
- Hubert Gatignon
- J. Frank Yates
- J. Scott Armstrong
- Jack Trout
- James C. Anderson
- Jeen-Su Lim
- Joe Mullich
- Joel Huber
- Jonlee Andrews
- Joseph F. Hair
- Kevin L. Keller
- Larry J. Williams
- Lawrence W. Barsalou
- Michael E. Porter
- Minnesota Consumer Behavior Seminar
- Patricia A. Knowles
- Paul Milgrom
- Peter A. Dacin
- Peter M. Bentler
- Peter M. Bentler
- Peter Wright
- Phillip Nelson
- Priscilla A. LaBarbera
- Ralph E. Biggadike
- Reuben M. Baron
- Richard E. Kihlstrom
- Richard P. Bagozzi
- Richard P. Bagozzi
- Robert G. Cooper
- Robert G. Cooper
- William L. Moore
- William L. Moore
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
Markenführung
- Author
- A Astous d’
- A Bierwirth
- A Burkhardt
- A Dammler
- A Deichsel
- A Geigenmüller
- A Gelbert
- A Grüter
- A Haas
- A Hartnagel
- A Lashinsky
- A Liedtke
- A Mattgey
- A Mei-Pochtler
- A Nitschke
- A Reins
- A Ries
- A Sachs
- A Spengel
- A Strebinger
- A Strebinger
- A Töpfer
- A Valtin
- A Wheeler
- A Zednik
- AM Levin
- AR Rao
- AV Muthuskrishan
- B Boad
- B Boad
- B Frank
- B Loken
- B Sander
- B Sponheuer
- B Yoo
- BBDO
- BBDO
- BD Till
- BL Simonin
- BZ Erdogan
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Belz
- C Hadjicharalambous
- C Homburg
- C Kohli
- C Kohli
- C Scholz
- C Scholz
- C Stritzke
- C Tripp
- C Wittke-Kothe
- CC Baughn
- Consumer Behavior Seminar
- CU Binder
- CW Park
- CW Park
- D Arber
- D Dearlove
- D Oelsnitz v.d.
- D Vahs
- D Wentzel
- D Wentzel
- D Wiese
- DA Aaker
- DA Aaker
- DC Smith
- DH Dean
- DM Boush
- DM Boush
- E Gray
- E Küthe
- E Spiekermann
- EM Tauber
- Europäische Kommission
- F Eschenbach
- F Huber
- F Huber
- F Leclerc
- F Murrmann
- F Scharnowski
- F Völckner
- F Völckner
- F Wecker
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- FR Kardes
- Frosch
- G Antonides
- G Felser
- G Friederes
- G Hausruckinger
- G Kaufmann
- G Nufer
- G Patriotta
- G Schreyögg
- G Schweiger
- G Specht
- G Zatloukal
- GF Nern
- GS Carpenter
- H Diller
- H Diller
- H Freter
- H Freter
- H Freter
- H Gierl
- H Hätty
- H Meffert
- H Meffert
- H Meffert
- H Meffert
- H Meffert
- H Mühlbacher
- H Sattler
- H Sattler
- H Schlicksupp
- H Schröder
- H Schröder
- H Simon
- H Uggla
- H Wiezorek
- H-D Ruge
- H-J Bierwisch
- H-J Grabias
- HH Bauer
- HH Bauer
- HS Fanderl
- HY Wong
- I Braun
- I Breiter
- I Hillebrandt
- I Lasslop
- I Zirkler
- J Becker
- J Becker
- J Becker
- J Berthel
- J Feldmeth
- J Gromark
- J Höhl-Siebel
- J Kernstock
- J Perrey
- J Pescher
- J Rath
- J Redler
- J Zentes
- J-A Huber
- J-N Kapferer
- J-N Kapferer
- J-N Kapferer
- J-N Kapferer
- JB Romeo
- JD Herstatt
- JD Herstatt
- JH Davidson
- JH Myers
- JR Rossiter
- JR Rossiter
- K Backhaus
- K Backhaus
- K Backhaus
- K Brandmeyer
- K Brockhoff
- K Böll
- K Koeppler
- K Miklis
- K Müller
- K Polyorat
- K Pryor
- K Schaefer
- K Winter
- KL Keller
- L Back
- L Binckebanck
- L Chernatony de
- L Muzellec
- L Percy
- M Bieling
- M Bruhn
- M Bruhn
- M Bruhn
- M Bruhn
- M Bruhn
- M Bruhn
- M Bruhn
- M Büttner
- M Gerkhardt
- M Gotta
- M Haverkamp
- M Healey
- M Horak
- M Hubbard
- M Irmscher
- M Kirchgeorg
- M Knieß
- M Koers
- M Menz
- M Polonsky
- M Reid
- M Roos
- M Stach
- M Welling
- MC Gilly
- MF Wolfinbarger
- MRRD Solomon Ashmore
- MT Ewing
- MW Celsi
- N Andres
- N Baumüller
- N Mahnik
- N Marwick
- N Papadopoulos
- O Belz
- O Holzkämper
- O Klante
- o. V.
- o. V.
- o. V.
- o. V.
- P Hankinson
- P Hehn
- P Kotler
- P Kotler
- P Körfer-Schün
- P Langeslag
- P Ringeisen
- P Steiner
- PH Bloch
- PH Farquhar
- PW Henderson
- R Klanten
- R Kottasz
- R Kreiner
- R Kreuzbauer
- R Kühn
- R Kühn
- R Kühn
- R Kühn
- R Linxweiler
- R Linxweiler
- R Reichwald
- R Riezebos
- R Stock-Homburg
- R Stock-Homburg
- R Walker
- RHG Großklaus
- S Barrow
- S Brandt
- S Brown
- S Czellar
- S Dittrich
- S Doyle
- S Ertel
- S Henkel
- S Henkel
- S Kircher
- S Kircher
- S Kircher
- S Laforet
- S Laforet
- S Laforet
- S Latour
- S Lebrenz
- S Müller
- S Nowlis
- S Reinecke
- S Zeplin
- SB Walchi
- Schweizerischer Bundesrat
- SM Davis
- SU Klug
- T Ambler
- T Andresen
- T Andresen
- T Jenner
- T Jenner
- T Langner
- T Lauer
- T Levermann
- T Raabe
- T Rudolph
- T Tomczak
- T Tomczak
- T Tomczak
- TG Cummings
- TJ Larkin
- TO Brexendorf
- TO Brexendorf
- TR Knudsen
- trendence
- U Günther
- U Johannsen
- U Koppelmann
- U Raffelt
- U Wölfer
- V Spinnarke
- W Diez
- W Giehl
- W Hars
- W Hartmann
- W Irrgang
- W Kroeber-Riel
- W Kroeber-Riel
- W Mayerhofer
- W Pepels
- W Schiller
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study