An ethnography of neoliberalism

Both a method and a goal of neoliberal policy, competitiveness structures ever more economic practices while consolidating cultural and community commitments. Current anthropological models treat competition narrowly as a reflection of economic inputs - capital, innovation, and talent. In contrast, I show that, first, competing successfully is predicated less and less on economic factors and increasingly on expressiveness and communication. Second, competition entails not so much individualism as positioning and thus is best understood as a structural relationship among competitors. Third, the essential cultural work of competition is not to sweep away inefficient conventions but rather to reconcile the painful inequalities emergent within a community with its professed shared values. To support these claims, I analyze artisan economies, a sector of the global economy that has been surprisingly, if not always happily, revitalized by neoliberal policies. Concentrating on indigenous artisans in Ecuador, I examine how people use words, art, crafted objects, and consumer goods to construct competition as an economic and moral field and place themselves within it

The power of Ecuador's indigenous communities in an era of cultural pluralism

The Ecuadorian indigenous movement emerged just as the binaries that once defined the Indian/white boundary became acknowledged internal polarities of indigenous society. In this article, I argue that these divergences energized indigenous communities, which built material infrastructure, social networks, and political capital across widening gaps in values and incomes. They managed this task through a kind of vernacular statecraft, making the most of list making, council formation, and boundary drawing. As the movement shifts into electoral politics, the same community politics that launched it now challenges the national organization. As they work to define a coherent national program, the principal organizations of the national movement must reproduce the local contacts and relations among communities that made Ecuador's indigenous pluriculturalism such a potent presence in the 1990s

Development, Citizenship, and Everyday Appropriations of Buen Vivir: Ecuadorian Engagement with the Changing Rhetoric of Improvement

The Ecuadorian state frames its development interventions in infrastructure and human capital as advances in buen vivir or ‘good living’. This paper reports ethnographic research that draws attention to everyday appropriations of state discourses on buen vivir in the Amazon and Andes. Non-state actors in marginalised communities often use state discourses strategically in engagements and negotiations with state actors. We argue that uses of official versions of buen vivir discourse often reflect such strategic appropriations of state idioms, rather than subjective commitment to state-led development and official notions of buen vivir

Post-agrarian aspirations: tourism and rural politics in Ecuador

This ethnographic study examines post-agrarian aspirations and rural politics in Ecuador. After decades of urban outmigration under a neoliberal agrarian order, many rural places have witnessed efforts to develop local tourism economies as a possibility to transcend stigmatised agrarian livelihoods and to (re)constitute communities. We build on anthropological studies of aspiration to explore how visions of post-agrarian futures are shifting the actors, scales and terms of rural politics in the present. Through two case studies, we observe how state actors have come to re-inscribe their role within post-agrarian imaginaries, partially rewriting the terms of state legitimacy in rural places

Agroecology, Supply Chains, and COVID-19: Lessons on Food System Transitions from Ecuador

In cities, agroecological food consumption is often identified as an exclusive, middle-class practice. In this article, we examine changes in agroecological food circuits in urban Ecuador, amid COVID-19 breakdowns in conventional food systems. Through interviews with farmers, government officials, and NGO workers in 2020 and 2021, our research identifies three sets of experiences with distinct implications for agroecological transitions. First, some agroecological circuits could no longer function due to regulations on food circulation that favored the corporate food sector. Second, some circuits temporarily expanded to reach more urban middle-class consumers, using online platforms and government infrastructures. Third, urban collectives and neighborhood organizations re-appropriated urban spaces – from cultural centers to city streets – to facilitate the circulation of agroecological foods in low-income sectors. We highlight the spatial and social ‘re-localization’ practices of these urban groups that challenge the hegemony of conventional food circuits, as they drive agroecological food consumption beyond the middle-class

Conflicts, Territories, and the Institutionalization of Post-Agrarian Economies on an Expanding Tourist Frontier in Quilotoa, Ecuador

World Heritage and associated conservation-based tourism can generate significant national income, yet the top-down efforts to open up new tourist destinations can displace communities that are meant to benefit. In Ecuador, the administration of Rafael Correa has invested substantially in both new infrastructure and community level training in order to steer world heritage visitors into a more diversified tourist sector. Our research examined the attempt of one community at the crater lake Quilotoa (Cotopaxi province) to maintain control of their economy in the face of increased state investments. We asked, under what circumstances is a community able to both define and defend a zone of locally managed economic development? To answer the question, we carried out a participatory GIS mapping project focused on sites of conflict and community assemblies and supplemented the mapping with an economic survey and detailed career histories. Our research finds that, since 1988, cycles of conflicts within the community of Quilotoa and between Quilotoa and its neighbors came to define an effective, yet informal, territorial boundary within which residents were highly committed to mobilize to defend their work and investments. Interviews show the importance of territory as political resources used by the community to escalate commercial conflicts into matters of wide public concern and ultimately establish the institutional basis of non-agricultural work

Using the present to interpret the past: the role of ethnographic studies in Andean archaeology

Within Andean research it is common to use ethnographic analogies to aid the interpretation of archaeological remains, and ethnographers and archaeologists have developed shared research in technology, material culture and material practice. Although most of this research does not follow the detailed recording methods of spatial patterning envisioned in earlier formulations of ethnoarchaeology, it has had a profound effect on how archaeology in the region has been interpreted. This paper uses examples from the study of pottery production to address earlier debates about the use of ethnographic analogy, discusses the dangers of imposing an idealised or uniform vision of traditional Andean societies onto earlier periods (‘Lo Andino’) but stresses the benefits of combining ethnographic and archaeological research to explore continuities and changes in cultural practice and regional variations