POIANA BRAŞOV RESORT POSITIONING ON THE ROMANIAN MOUNTAIN TOURISM MARKET

Within a tourism industry characterized mainly by massive competition and similar offers, choosing a certain product significantly depends on the comfort degree and the existing facilities, on the quality and range of proposed services, on the time and distance to be covered, on safety, cleanliness, quietness and loyalty offers, all these representing principles of product performances assessment. In choosing the differentiation axis one will take into account also the tourists expectations, competence positioning and the potential strengths of the product, elements that compose the "golden triangle" where stands the positioning. This article aims to position Poiana Braşov resort within the Romanian mountain tourism, using in this respect the McKinsey matrix, the statistical information related to the tourist activities carried out within the resort, as well as the related national studies

Transylvania – Romanian Tourism Micro-destination

Although nowadays there are many controversies regarding the three regionalization dimensions (the positive-scientific regionalization, the symbolic- informal regionalization and the normativeformal regionalization) in terms of the modification of the third, due to the norms and principles of the accedence to the European Union and due to the access to the structural funds, the symbolic-informal regionalization (“produced in the collective mental of the individual and group selfidentification, of current practices and that includes the sphere of the culture (…) being not only a factor, but also a result of the social construction” (Benedict, 2000, p. 47)) remains in the same time a supporting element in the development of the regional brand. Thus, the region of Transylvania, in accordance with the results of the conducted research, entirely corresponds with the definition that Passy (2001, p. 16) assigned to the region, namely “on the one hand, a social construction – created by economic, politic, cultural and administrative discourses and practices – but, on the other hand, it might become a power center”

Banat-Crişana as Micro-destination – Elements of Tourism Image and Tourism Identity

Geographical regions, according to some authors, are defined and delimited by criteria that vary from one geographical school to another. These criteria may be: scenic, functional, political-administrative, mental etc. (processed after Cocean cited in Neguţ, 2011, p. 157). They also can be combined according to the objectives/strategies that are elaborated for each branch of the economy: industry, agriculture, tourism, etc. In this regard, from tourism point of view, the region of Banat-Crişana was taken into consideration, that includes the following counties: Caraş-Severin, Timiş, Arad and Bihor. Due to the many land and air border points, it represents the first contact with the tourists coming from the West, with other words “its visiting card… crucial in formulating the first impressions regarding Romania” (Cocean, 2010, p. 201). The presented research aims to highlight the role of the image of the region of Banat-Crişana in building its own brand, by identifying its main tourist attractions and forms of tourism

Trends driving the hotel industry global evolution. Case of Romania

The tourism field is well known for the dynamic of changes over recent years. We witness the continous growth of the number of tourists, the increase of consumers demands, the development of new markets and the changes determined by information technologies implementation and adaptations and innovations supported at the level of tourism business. Being a defining component in the tourism industry, the hotel field is individualized through specific evolutions and significant adjustments in relation to the general rate of changes and development trends recorded. In this framework, through this article, the author aims to assess which are the most relevant changes recorded in the Romanian hotel industry and the degree in which this specific activity field follow the trend of changes recorded at international level

The assessment of internship programs. A view point of the undergraduate tourism students from the Transilvania University of Braşov

Practical education influence the development of a future professional, helps him to understand theoretical concepts, the way in which a company is organized and operates, to identify activities that fit and, finally, to shape future career. In this article are analyzed the attitudes of final year students and master students from the specialization Tourism, Trade and Services within the Faculty of Economic Sciences and Business Administration Brasov regarding the content and organization of internship performed within the faculty. The results obtained can help to improve the syllabus at the practical discipline and to adapt this discipline at the students’ needs and expectations

The online assessment of tourism services. The hotel market from Braşov County

The online travel communities and tourism agencies have favored the emergence of global assessment alternatives of accommodation units included in the visitors’ travel options. This article analyzes the online assessment of the accommodation units from Braşov county and which are the differences between the comfort category of accommodation units according to the national classification system of the accommodation units and the online assessments found on two of the most well known online communities in the field, namely TripAdvisor and Booking.com

Poiana Braşov Resort Positioning On The Romanian Mountain Tourism Market

Within a tourism industry characterized mainly by massive competition and similar offers, choosing a certain product significantly depends on the comfort degree and the existing facilities, on the quality and range of proposed services, on the time and distance to be covered, on safety, cleanliness, quietness and loyalty offers, all these representing principles of product performances assessment. In choosing the differentiation axis one will take into account also the tourists expectations, competence positioning and the potential strengths of the product, elements that compose the "golden triangle" where stands the positioning. This article aims to position Poiana Braşov resort within the Romanian mountain tourism, using in this respect the McKinsey matrix, the statistical information related to the tourist activities carried out within the resort, as well as the related national studies.positioning, tourism industry, mountain resort, mountain tourism market, McKinsey matrix

Motivation and benefits of voluntary activities. Case study: EYOF 2013 Braşov

Voluntary activities have become natural concerns among an increasing number of European citizens. Romania, as a member state of the EU, has a low number of participations in voluntary activities, situation partly justified by the lack of presence of our country on the map of large scale events organization which is based to a high extent, on volunteers’ involvement. The present paper presents the results of a quantitative marketing research organized among volunteers who participated at EYOF 2013 Braşov and highlights the participation’s motivations and benefits felt by volunteers at the end of the event. The authors of the article highlight the differences reported between volunteers’ expectations and their opinions after the event, the results obtained being considered useful for planning the voluntary activities in organizing future events hosted in our country

MANIPULATING CONSUMERS THROUGH ADVERTISING

Marketing communication has evolved steadily in the direction of increasing complexity and increasing volume of funds needed to run their own actions. More than ever, consumers are exposed to an overwhelming variety of sources and communication tehniques, the information received being numerous, diverse and polyvalent. The desire to make more efficient the marketing communication activity urges the broadcasters to encode messages, to use effective means of propagation in order to obtain a high degree of control on receptors and to influence the consumption attitudes. Between the means used for this purpose, manipulation tehniques are well known. This paper highlights the main conclusions drawn as a result of a quantitative marketing research on the adult population from Braşov in order to identify the attitudes and opinions of consumers from Braşov regarding the manipulation techniques used by commercial practices and advertising.The results of the research have shown that 82% of the respondents buy products in promotional offers, and 18% choose not to buy these products and 61% of the respondents consider that they have not been manipulated not even once, while only 39% believe that they have been manipulated at least once through advertising or commercial practices. Advertisements on TV have a strong influence on consumers, 81% of the respondents considering that at least once they have bought a product because of a TV commercial