10 research outputs found
The Effect of Textiles on Perceived Physiological Comfort While Backpacking in the Cold
Clothing is the primary means that wilderness backpackers have to protect themselves from illnesses and injuries that can occur while hiking in the cold. Currently, backpackers are recommended to dress in clothing layers; however, when hiking in the cold, this system may not meet backpackers’ simultaneous, yet conflicting needs for thermal insulation and heat dissipation
Who Are These Sneakerheads?
Despite an increasing social significance within the sneakerhead culture (i.e., consumption misbehaviors), an understanding of sneakerheads in terms of their perceptions, motivations and decision-making processes is virtually non-existent. In order to fill a gap in the literature, the current study incorporates a Grounded Theory (Glaser & Strauss, 2009) approach and aims to address 3 research questions; 1) Why do these sneakerheads buy, collect, and wear sneakers with such a high level of enthusiasm?, 2) How do these sneakerheads go about buying, collecting, and wearing sneakers?, and 3) What perceptions do these sneakerheads have regarding inequity and violent incidents related to the limited release of highly anticipated sneakers
The Double-edge Sword of Limited Edition Fashion Marketing
The primary purpose of this study was to investigate the underlying psychological process by which limited edition marketing of fashion goods impacts consumers\u27 attitudes and behavioral intentions. An online experiment was conducted using Amazon Mechanical Turk. Fictitious scenarios reflecting two different levels of perceived competition (high and low) were carefully developed from pretest. Also, two different fashion products (sneakers and fast-fashion brand jackets designed by high-fashion designers) that are known to use limited-edition strategy frequently were used in the scenario. To test the hypotheses, t-test, simple regression and hierarchical regression analyses were conducted. While the perceived competition increased the perceived popularity (β=.710, p\u3c.05), the perceived competition had no influence on the perceived inequity (β=.103, p=.25). As predicted, the perceived popularity positively influenced the attitude (β=.469, p\u3c.05), while the perceived inequity negatively influenced the attitude (β=.-439, p\u3c.05). The attitude positively influenced the behavioral intentions (β=.706, p\u3c.05)
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Consumer clothing inventory management
The primary objective of the present research, which investigated consumer behavior regarding the storage of clothing items no longer worn, was to develop a model that describes and explains the process of consumer clothing inventory management. Data were collected via in-depth interviews of twenty-two adult female and male informants. Guided by a moderately structured interview guide, informants displayed and discussed clothing items they wear and clothing items they no longer wear. For items they wear, informants explained how they feel while wearing them, as well as why they might stop wearing them and what they might do with the items. For items they no longer wear, but still have, informants explained how they felt while wearing the items, why they stopped wearing the items, why they still have the items, and how they would feel if the items disappeared. For items they no longer have, they explained how they felt while wearing the items, why they stopped wearing the items, how they disposed of the items, and how they felt about their disposal decisions.
Data show that consumers’ clothing inventories can be categorized accordingly: active, permanent inactive, temporary inactive, invisible inactive, and transitional inactive. Within permanent inactive inventories were items that informants believed they would never dispose; such items often symbolized various connections and/or held hedonic value. Within temporary inactive inventories were items that informants believed they would eventually dispose; such items were often stored because informants were waiting to find future opportunities to use the items or the best disposal outlets. Occasionally, clothing items were invisible to informants, made so either unintentionally or intentionally. Clothing items within transitional inactive inventories were those items that informants had taken psychological and behavioral steps towards disposing of, yet still retained possession. Data collected were used to develop a Consumer Clothing Inventory Management Model. The model explains what causes consumers to store versus dispose of inactive clothing items and provides direction regarding the identification of ways to encourage consumers to pass inactive items on to others who can use them
Who Are These Sneakerheads?
Despite an increasing social significance within the sneakerhead culture (i.e., consumption misbehaviors), an understanding of sneakerheads in terms of their perceptions, motivations and decision-making processes is virtually non-existent. In order to fill a gap in the literature, the current study incorporates a Grounded Theory (Glaser & Strauss, 2009) approach and aims to address 3 research questions; 1) Why do these sneakerheads buy, collect, and wear sneakers with such a high level of enthusiasm?, 2) How do these sneakerheads go about buying, collecting, and wearing sneakers?, and 3) What perceptions do these sneakerheads have regarding inequity and violent incidents related to the limited release of highly anticipated sneakers?</p
The Double-edge Sword of Limited Edition Fashion Marketing
The primary purpose of this study was to investigate the underlying psychological process by which limited edition marketing of fashion goods impacts consumers' attitudes and behavioral intentions. An online experiment was conducted using Amazon Mechanical Turk. Fictitious scenarios reflecting two different levels of perceived competition (high and low) were carefully developed from pretest. Also, two different fashion products (sneakers and fast-fashion brand jackets designed by high-fashion designers) that are known to use limited-edition strategy frequently were used in the scenario. To test the hypotheses, t-test, simple regression and hierarchical regression analyses were conducted. While the perceived competition increased the perceived popularity (β=.710, p<.05), the perceived competition had no influence on the perceived inequity (β=.103, p=.25). As predicted, the perceived popularity positively influenced the attitude (β=.469, p<.05), while the perceived inequity negatively influenced the attitude (β=.-439, p<.05). The attitude positively influenced the behavioral intentions (β=.706, p<.05).</p
The Modification of Muslim Women's Hijab to Meet Modern Life Styles in a Western Society
This research aims to investigate why and how a group of Muslim women developed and adopted a variation hijab, the Multipurpose Modern Hijab (MMH), to wear while living in the U.S. The MMH's construction includes cuts, folds, and snaps that are not found on the traditional, unmodified hijab. Using a qualitative approach, four of the five women who developed the MMH were interviewed using semi-structured interview guide. The results indicated that the reasons behind developing the MMH is feeling uncomfortable using the traditional hijab since it is hard to use, as it required frequent adjustment or use safety pins to stabilize it. The MMH reinforces their commitment to Allah and communicates their religious beliefs to others. The fabric preferences for MMH are softness, drapability, lightweight, and breathability. There is need for additional research that focus on modifications made by other individuals, as well as consider generational, geographic, and occupational differences.</p
The Effect of Textiles on Perceived Physiological Comfort While Backpacking in the Cold
Clothing is the primary means that wilderness backpackers have to protect themselves from illnesses and injuries that can occur while hiking in the cold. Currently, backpackers are recommended to dress in clothing layers; however, when hiking in the cold, this system may not meet backpackers’ simultaneous, yet conflicting needs for thermal insulation and heat dissipation.</p