The Effect of Textiles on Perceived Physiological Comfort While Backpacking in the Cold

Clothing is the primary means that wilderness backpackers have to protect themselves from illnesses and injuries that can occur while hiking in the cold. Currently, backpackers are recommended to dress in clothing layers; however, when hiking in the cold, this system may not meet backpackers’ simultaneous, yet conflicting needs for thermal insulation and heat dissipation

Who Are These Sneakerheads?

Despite an increasing social significance within the sneakerhead culture (i.e., consumption misbehaviors), an understanding of sneakerheads in terms of their perceptions, motivations and decision-making processes is virtually non-existent. In order to fill a gap in the literature, the current study incorporates a Grounded Theory (Glaser & Strauss, 2009) approach and aims to address 3 research questions; 1) Why do these sneakerheads buy, collect, and wear sneakers with such a high level of enthusiasm?, 2) How do these sneakerheads go about buying, collecting, and wearing sneakers?, and 3) What perceptions do these sneakerheads have regarding inequity and violent incidents related to the limited release of highly anticipated sneakers

The Double-edge Sword of Limited Edition Fashion Marketing

The primary purpose of this study was to investigate the underlying psychological process by which limited edition marketing of fashion goods impacts consumers\u27 attitudes and behavioral intentions. An online experiment was conducted using Amazon Mechanical Turk. Fictitious scenarios reflecting two different levels of perceived competition (high and low) were carefully developed from pretest. Also, two different fashion products (sneakers and fast-fashion brand jackets designed by high-fashion designers) that are known to use limited-edition strategy frequently were used in the scenario. To test the hypotheses, t-test, simple regression and hierarchical regression analyses were conducted. While the perceived competition increased the perceived popularity (β=.710, p\u3c.05), the perceived competition had no influence on the perceived inequity (β=.103, p=.25). As predicted, the perceived popularity positively influenced the attitude (β=.469, p\u3c.05), while the perceived inequity negatively influenced the attitude (β=.-439, p\u3c.05). The attitude positively influenced the behavioral intentions (β=.706, p\u3c.05)

Who Are These Sneakerheads?

Despite an increasing social significance within the sneakerhead culture (i.e., consumption misbehaviors), an understanding of sneakerheads in terms of their perceptions, motivations and decision-making processes is virtually non-existent. In order to fill a gap in the literature, the current study incorporates a Grounded Theory (Glaser & Strauss, 2009) approach and aims to address 3 research questions; 1) Why do these sneakerheads buy, collect, and wear sneakers with such a high level of enthusiasm?, 2) How do these sneakerheads go about buying, collecting, and wearing sneakers?, and 3) What perceptions do these sneakerheads have regarding inequity and violent incidents related to the limited release of highly anticipated sneakers?</p

The Double-edge Sword of Limited Edition Fashion Marketing

The primary purpose of this study was to investigate the underlying psychological process by which limited edition marketing of fashion goods impacts consumers' attitudes and behavioral intentions. An online experiment was conducted using Amazon Mechanical Turk. Fictitious scenarios reflecting two different levels of perceived competition (high and low) were carefully developed from pretest. Also, two different fashion products (sneakers and fast-fashion brand jackets designed by high-fashion designers) that are known to use limited-edition strategy frequently were used in the scenario. To test the hypotheses, t-test, simple regression and hierarchical regression analyses were conducted. While the perceived competition increased the perceived popularity (β=.710, p<.05), the perceived competition had no influence on the perceived inequity (β=.103, p=.25). As predicted, the perceived popularity positively influenced the attitude (β=.469, p<.05), while the perceived inequity negatively influenced the attitude (β=.-439, p<.05). The attitude positively influenced the behavioral intentions (β=.706, p<.05).</p

The Modification of Muslim Women's Hijab to Meet Modern Life Styles in a Western Society

This research aims to investigate why and how a group of Muslim women developed and adopted a variation hijab, the Multipurpose Modern Hijab (MMH), to wear while living in the U.S. The MMH's construction includes cuts, folds, and snaps that are not found on the traditional, unmodified hijab. Using a qualitative approach, four of the five women who developed the MMH were interviewed using semi-structured interview guide. The results indicated that the reasons behind developing the MMH is feeling uncomfortable using the traditional hijab since it is hard to use, as it required frequent adjustment or use safety pins to stabilize it. The MMH reinforces their commitment to Allah and communicates their religious beliefs to others. The fabric preferences for MMH are softness, drapability, lightweight, and breathability. There is need for additional research that focus on modifications made by other individuals, as well as consider generational, geographic, and occupational differences.</p

The Effect of Textiles on Perceived Physiological Comfort While Backpacking in the Cold

Clothing is the primary means that wilderness backpackers have to protect themselves from illnesses and injuries that can occur while hiking in the cold. Currently, backpackers are recommended to dress in clothing layers; however, when hiking in the cold, this system may not meet backpackers’ simultaneous, yet conflicting needs for thermal insulation and heat dissipation.</p